IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v21y2020i6p1448-1465.html
   My bibliography  Save this article

A Study of Factors of Internet Addiction and Its Impact on Online Compulsive Buying Behaviour: Indian Millennial Perspective

Author

Listed:
  • A. S. Suresh
  • Anindya Biswas

Abstract

Compulsive Buying occurs when a person indulges in excessive purchasing overcome by social pressures and negative emotions. The main objective in this study is to garner insights into this issue from a marketing perspective and also to understand whether the millennial’s preference to avoid social contact physically but to crave for it in a virtual space has an impact. Conducted over a seven-month period with data collected and analyzed from 202 respondents in Bangalore, the study revealed that emotions like loneliness, depression, low self-esteem and anxiety encourage the respondents to go ahead and maintain relationships in a virtual space rather than engage in face-to-face interactions. Furthermore, it was realized that the growing Internet Addiction can also be positively related to online Compulsive Buying. This study is of high significance as it allows marketers to reach out and capture that segment of elusive customers who are always online and are guaranteed to make a purchase. Therefore, allowing companies can align their marketing strategies accordingly develop products and services, resulting in better sales revenues and repeat purchases.

Suggested Citation

  • A. S. Suresh & Anindya Biswas, 2020. "A Study of Factors of Internet Addiction and Its Impact on Online Compulsive Buying Behaviour: Indian Millennial Perspective," Global Business Review, International Management Institute, vol. 21(6), pages 1448-1465, December.
    • Handle: RePEc:sae:globus:v:21:y:2020:i:6:p:1448-1465
    DOI: 10.1177/0972150919857011
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972150919857011
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972150919857011?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. O'Guinn, Thomas C & Faber, Ronald J, 1989. "Compulsive Buying: A Phenomenological Exploration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 147-157, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Perera K.J.T. & Fernando P.I.N. & Ratnayake R.M.C.S. & Udawaththa U.D.I.C., 2021. "Consumer Behavior within the Covid-19 Pandemic A Systematic Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(12), pages 806-812, December.
    2. Fei Huang & Wenqiu Guo, 2023. "Rise of Mental Sub-Health Consumers: Examining the Compulsive Buying Behavior in the Post-COVID-19 Era," SAGE Open, , vol. 13(4), pages 21582440231, December.
    3. Xuan-Lam Duong & Shu-Yi Liaw, 2022. "Online Interpersonal Relationships and Data Ownership Awareness Mediate the Relationship between Perceived Benefits and Problematic Internet Shopping," Sustainability, MDPI, vol. 14(6), pages 1-17, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kukar-Kinney, Monika & Ridgway, Nancy M. & Monroe, Kent B., 2012. "The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers," Journal of Retailing, Elsevier, vol. 88(1), pages 63-71.
    2. Hameed, Irfan & Soomro, Yasir, 2012. "Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement," MPRA Paper 57417, University Library of Munich, Germany.
    3. Jinjie Li & Jiayin Qi & Lianren Wu & Nan Shi & Xu Li & Yuxin Zhang & Yinyin Zheng, 2021. "The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO," IJERPH, MDPI, vol. 18(22), pages 1-19, November.
    4. Fennee Chong Author_Email: fenneechong@sarawak.uitm.edu.my, 2011. "Credit Card Dues," Annual Summit on Business and Entrepreneurial Studies (ASBES 2011) Proceeding 2011-016-137, Conference Master Resources.
    5. Fullerton, R. A. & Punj, G., 2004. "Repercussions of promoting an ideology of consumption: consumer misbehavior," Journal of Business Research, Elsevier, vol. 57(11), pages 1239-1249, November.
    6. Aysen Akyuz, 2018. "Determinant Factors Influencing Impulse Buying Behavior of Turkish Customers in Supermarket Setting," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 7(1), pages 01-10, January.
    7. Mittal, Banwari, 2015. "Self-concept clarity: Exploring its role in consumer behavior," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 98-110.
    8. Tarka, Piotr & Kukar-Kinney, Monika & Harnish, Richard J., 2022. "Consumers’ personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    9. Sirgy, M. Joseph & Lee, Dong-Jin & Yu, Grace B. & Gurel-Atay, Eda & Tidwell, John & Ekici, Ahmet, 2016. "Self-expressiveness in shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 292-299.
    10. Gulmez Mustafa & Kitapci Olgun & Dortyol Ibrahim Taylan, 2011. "The Effect Of Astrology On Young Customer Behaviors," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(3), pages 97-109, December.
    11. Rahul Khandelwal & Ashutosh Kolte & Nitin Veer & Pratik Sharma, 2022. "Compulsive Buying Behaviour of Credit Card Users and Affecting Factors Such as Financial Knowledge, Prestige and Retention Time: A Cross-sectional Research," Vision, , vol. 26(2), pages 172-180, June.
    12. O'Mahony, Barry & Ohtsuka, Keis, 2015. "Responsible gambling: Sympathy, empathy or telepathy?," Journal of Business Research, Elsevier, vol. 68(10), pages 2132-2139.
    13. Kukar-Kinney, Monika & Ridgway, Nancy M. & Monroe, Kent B., 2009. "The Relationship Between Consumers’ Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet," Journal of Retailing, Elsevier, vol. 85(3), pages 298-307.
    14. Lahav, Eyal & Shavit, Tal & Benzion, Uri, 2016. "Can't wait to celebrate: Holiday euphoria, impulsive behavior and time preference," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 128-134.
    15. S. Steenhaut & P. Van Kenhove, 2006. "The Emotional Experience of Guilt in Ethically Questionable Consumer Situations," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/381, Ghent University, Faculty of Economics and Business Administration.
    16. Linda Thunström & Chian Jones Ritten, 2019. "Endogenous attention to costs," Journal of Risk and Uncertainty, Springer, vol. 59(1), pages 1-22, August.
    17. G. Adamczyk & J. Capetillo-Ponce & D. Szczygielski, 2020. "Compulsive Buying in Poland. An Empirical Study of People Married or in a Stable Relationship," Journal of Consumer Policy, Springer, vol. 43(3), pages 593-610, September.
    18. Ayaz Ali & Chen Li & Ashfaque Hussain & Bakhtawar, 2024. "Hedonic Shopping Motivations and Obsessive–Compulsive Buying on the Internet," Global Business Review, International Management Institute, vol. 25(1), pages 198-215, February.
    19. Nicoleta Cristache & Sofia David & Monica Raducan & Severin Florin Lungu, 2015. "The Study Of Compulsive Behavior In Online Shopping," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 192-199.
    20. Bridges, Eileen & Florsheim, Renée, 2008. "Hedonic and utilitarian shopping goals: The online experience," Journal of Business Research, Elsevier, vol. 61(4), pages 309-314, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:21:y:2020:i:6:p:1448-1465. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.