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The Effect Of Astrology On Young Customer Behaviors

Author

Listed:
  • Gulmez Mustafa

    (Akdeniz University, Antalya, Turkey)

  • Kitapci Olgun

    (Cumhuriyet University, Sivas, Turkey)

  • Dortyol Ibrahim Taylan

    (Cumhuriyet University, Sivas, Turkey)

Abstract

The main purpose of this study was to examine the effect of date-of-birth on consumption behaviors of young people. A face-to-face interview survey is conducted to collect data. SPSS 18.0 for Windows was used for data analysis. Descriptive statistics such as means, frequencies, ANOVA tests and Chi-square tests were calculated. The findings pointed out that the young consumers on fire group (Aries, Leo, and Sagittarius) take more instant and impulsive purchase actions. It is a new study about the effect of astrology on young customer behaviors. It presents valuable information that can assist marketers to understand young customers’ consumption behaviors.

Suggested Citation

  • Gulmez Mustafa & Kitapci Olgun & Dortyol Ibrahim Taylan, 2011. "The Effect Of Astrology On Young Customer Behaviors," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(3), pages 97-109, December.
    • Handle: RePEc:blg:journl:v:6:y:2011:i:3:p:97-109
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/637gulmez&kitapci&dortyol.pdf
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    References listed on IDEAS

    as
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    3. Faber, Ronald J & O'Guinn, Thomas C, 1992. "A Clinical Screener for Compulsive Buying," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 459-469, December.
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