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Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers

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  • Timothy H. Reisenwitz
  • Jie G. Fowler

Abstract

Generation Y (Gen Y) is becoming more important to marketers as its members continue to enter the workforce. Members of this generational cohort are essential to the tourism industry as they engage in planning vacations themselves. This study accesses the information search behaviour of Gen Y and makes comparisons to the previous generation, Generation X (Gen X). A demographic profile, including information sources, is compiled. Additionally, several proposals were developed based upon the literature regarding tourism information searches and decision-making for Gen X and Y. Key constructs were identified as part of the purchase decision process. They were analysed using primary research study data. Specifically, independent-samples t -tests were used to test the propositions. The analyses revealed that there were significant differences between generational cohorts regarding technology-based information sources, risk aversion and use of information sources. As a result, this study offers a synthesis of contingency factors affecting tourist decision-making. It provides both theoretical and managerial implications.

Suggested Citation

  • Timothy H. Reisenwitz & Jie G. Fowler, 2019. "Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers," Global Business Review, International Management Institute, vol. 20(6), pages 1372-1392, December.
    • Handle: RePEc:sae:globus:v:20:y:2019:i:6:p:1372-1392
    DOI: 10.1177/0972150919848938
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    References listed on IDEAS

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    1. Alina Petronela Pricope Vancia & Codruța Adina Băltescu & Gabriel Brătucu & Alina Simona Tecău & Ioana Bianca Chițu & Liliana Duguleană, 2023. "Examining the Disruptive Potential of Generation Z Tourists on the Travel Industry in the Digital Age," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
    2. Irene (Eirini) Kamenidou & Aikaterini Stavrianea & Evangelia-Zoi Bara, 2020. "Generational Differences toward Organic Food Behavior: Insights from Five Generational Cohorts," Sustainability, MDPI, vol. 12(6), pages 1-25, March.

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