Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention
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DOI: 10.1177/0972150914523572
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References listed on IDEAS
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Cited by:
- Hyunsoo Kim & Chang Won Lee, 2018. "The Effects of Customer Perception and Participation in Sustainable Supply Chain Management: A Smartphone Industry Study," Sustainability, MDPI, vol. 10(7), pages 1-19, July.
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Keywords
Environmental awareness; perceived brand eco-friendliness; brand trust; purchase intention; structural equation modeling; India;All these keywords.
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