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Why People Use Social Media Platforms: Exploring the Motivations and Consequences of Use

In: From Information to Smart Society

Author

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  • Petri Hallikainen

    (The University of Sydney Business School)

Abstract

This paper proposes a value based view to analyze the motivation to use social media platforms. A research model exploring the motivations and consequences of the use of social media platforms is developed. The model includes the perceptions of the social capital and the social rewards as consequences of the use of social media platforms. Understanding the use motivations becomes increasingly important when more and more businesses and not-for-profit organizations start using these platforms as part of their daily business processes.

Suggested Citation

  • Petri Hallikainen, 2015. "Why People Use Social Media Platforms: Exploring the Motivations and Consequences of Use," Lecture Notes in Information Systems and Organization, in: Lapo Mola & Ferdinando Pennarola & Stefano Za (ed.), From Information to Smart Society, edition 127, pages 9-17, Springer.
    • Handle: RePEc:spr:lnichp:978-3-319-09450-2_2
    DOI: 10.1007/978-3-319-09450-2_2
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    Cited by:

    1. Sanchita Ghatak & Surabhi Singh, 2019. "Examining Maslow’s Hierarchy Need Theory in the Social Media Adoption," FIIB Business Review, , vol. 8(4), pages 292-302, December.
    2. Saeed Awadh Bin-Nashwan & Adel Sarea & Meshari Al-Daihani & Abdullahi Bala Ado & Halima Begum & Mushari Hamdan Alosaimi & Hijattulah Abdul-Jabbar & Mohammed Khalifa Abdelsalam, 2022. "Fundraising Appeals for the COVID-19 Epidemic Fight: A Cross-Country Study of Donor Responses," Sustainability, MDPI, vol. 14(11), pages 1-20, May.

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