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The differential effect of various stakeholder groups in place marketing

Author

Listed:
  • Jasper Eshuis
  • Erik Braun
  • Erik Hans Klijn
  • Sebastian Zenker

Abstract

This article analyses whether involving various stakeholder groups in place marketing has effects on the content of place brands, and on how place marketing influences other policy fields, i.e. spatial planning and tourism/leisure policies. The research applies structural equation modelling to nationwide surveys in the Netherlands and Germany among professionals in place marketing ( N  = 444). The study shows that different stakeholder groups have a varied influence; involving residents and public managers increases the influence of place marketing on spatial planning policies, whereas involving businesses increases influence on tourism/leisure policies. Other studies have shown varying influence of stakeholder groups in cases, but not in quantitative studies. The research also addresses the mechanisms at play in Germany and the Netherlands, showing mainly commonalities.

Suggested Citation

  • Jasper Eshuis & Erik Braun & Erik Hans Klijn & Sebastian Zenker, 2018. "The differential effect of various stakeholder groups in place marketing," Environment and Planning C, , vol. 36(5), pages 916-936, August.
    • Handle: RePEc:sae:envirc:v:36:y:2018:i:5:p:916-936
    DOI: 10.1177/2399654417726333
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    References listed on IDEAS

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    1. Agnes Akkerman & René Torenvlied, 2013. "Public Management and Network Specificity: Effects of colleges' ties with professional organizations on graduates' labour market success and satisfaction," Public Management Review, Taylor & Francis Journals, vol. 15(4), pages 522-540, May.
    2. Zenker, Sebastian & Braun, Erik & Petersen, Sibylle, 2017. "Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors," Tourism Management, Elsevier, vol. 58(C), pages 15-27.
    3. Erik-Hans Klijn & Jasper Eshuis & Erik Braun, 2012. "The Influence of Stakeholder Involvement on The Effectiveness of Place Branding," Public Management Review, Taylor & Francis Journals, vol. 14(4), pages 499-519, May.
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    Cited by:

    1. Ewa Glińska & Wawrzyniec Rudolf, 2019. "City Brand Personality Projected by Municipalities from Central and Eastern Europe Countries—A Comparison of Facebook Usage," Sustainability, MDPI, vol. 11(19), pages 1-22, October.

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