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Real Estate Advertising and Intraurban Place Meaning: Real Estate Sales Consultants at Work

Author

Listed:
  • Harvey C Perkins

    (Environment, Society and Design Division, PO Box 84, Lincoln University, Lincoln 7640, New Zealand;)

  • David C Thorns

    (Department of Sociology and Anthropology, University of Canterbury, PO Box 4800, Christchurch 8140, New Zealand;)

  • Bronwyn M Newton

    (Environment, Society and Design Division, PO Box 84, Lincoln University, Lincoln 7640, New Zealand;)

Abstract

We examine the mediating role of real estate agency in the residential housing market with reference to intraurban place meaning. Our focus is on real estate advertising because it is the central mediating technique used by sales consultants to incorporate and extend the market activities of a range of actors whose interests and needs are intertwined in the interpretation and representation of people's houses and homes, and those parts of the city in which they are located. We therefore discuss the process of making and deploying such advertising and the ways real estate sales consultants help continually to reinvigorate the meaning of suburbs and other urban localities.

Suggested Citation

  • Harvey C Perkins & David C Thorns & Bronwyn M Newton, 2008. "Real Estate Advertising and Intraurban Place Meaning: Real Estate Sales Consultants at Work," Environment and Planning A, , vol. 40(9), pages 2061-2079, September.
    • Handle: RePEc:sae:envira:v:40:y:2008:i:9:p:2061-2079
    DOI: 10.1068/a39191
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    References listed on IDEAS

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    1. Andrea Schöllmann & Harvey C Perkins & Kevin Moore, 2000. "Intersecting Global and Local Influences in Urban Place Promotion: The Case of Christchurch, New Zealand," Environment and Planning A, , vol. 32(1), pages 55-76, January.
    2. Pim Den Hertog, 2000. "Knowledge-Intensive Business Services As Co-Producers Of Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 4(04), pages 491-528.
    3. Morris, Timothy & Empson, Laura, 1998. "Organisation and expertise: An exploration of knowledge bases and the management of accounting and consulting firms," Accounting, Organizations and Society, Elsevier, vol. 23(5-6), pages 609-624.
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    Cited by:

    1. Liis Ojamäe, 2009. "Making Choices in the Housing Market: A Social Construction of Housing Values," Research in Economics and Business: Central and Eastern Europe, Tallinn School of Economics and Business Administration, Tallinn University of Technology, vol. 1(2).

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