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Cognitive Antecedents of Family Business Bias in Investment Decisions: A Commentary on “Risky Decisions and the Family Firm Bias: An Experimental Study based on Prospect Theoryâ€

Author

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  • Hanqing “Chevy†Fang
  • Keng L. Siau
  • Esra Memili
  • Junsheng Dou

Abstract

Lude and Prügl explored “family business bias,†a cognitive tendency where the family nature of a firm can often reduce investors’ perceived risk in investments. As a result, investors would display lower risk-avoidance in the gain domain and reinforced risk-seeking in the loss domain. We expanded the authors’ work by introducing four cognitive factors (anchoring, representativeness, stereotype heuristic, and information availability) that can explain the underlying mechanisms behind the prevalence of “family business bias†and other cognitive misperceptions surrounding family businesses when it comes to investment decisions.

Suggested Citation

  • Hanqing “Chevy†Fang & Keng L. Siau & Esra Memili & Junsheng Dou, 2019. "Cognitive Antecedents of Family Business Bias in Investment Decisions: A Commentary on “Risky Decisions and the Family Firm Bias: An Experimental Study based on Prospect Theoryâ€," Entrepreneurship Theory and Practice, , vol. 43(2), pages 409-416, March.
    • Handle: RePEc:sae:entthe:v:43:y:2019:i:2:p:409-416
    DOI: 10.1177/1042258718796073
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    References listed on IDEAS

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    1. Maximilian Lude & Reinhard Prügl, 2019. "Risky Decisions and the Family Firm Bias: An Experimental Study Based on Prospect Theory," Entrepreneurship Theory and Practice, , vol. 43(2), pages 386-408, March.
    2. Jess H. Chua & James J. Chrisman & Lloyd P. Steier & Sabine B. Rau, 2012. "Sources of Heterogeneity in Family Firms: An Introduction," Entrepreneurship Theory and Practice, , vol. 36(6), pages 1103-1113, November.
    3. Randall Morck & Bernard Yeung, 2004. "Family Control and the Rent–Seeking Society," Entrepreneurship Theory and Practice, , vol. 28(4), pages 391-409, July.
    4. Patricio Duran & Nadine Kammerlander & Marc van Essen & Thomas Zellweger, 2016. "Doing More with Less : Innovation Input and Output in Family Firms," Post-Print hal-02312103, HAL.
    5. Patricio Duran & Nadine Kammerlander & Marc van Essen & Thomas Zellweger, 2016. "Doing More with Less : Innovation Input and Output in Family Firms," Post-Print hal-02276703, HAL.
    6. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    7. Thomas Zellweger & Nadine Kammerlander, 2015. "Family, Wealth, and Governance: An Agency Account," Entrepreneurship Theory and Practice, , vol. 39(6), pages 1281-1303, November.
    8. Daniel Kahneman, 2003. "Maps of Bounded Rationality: Psychology for Behavioral Economics," American Economic Review, American Economic Association, vol. 93(5), pages 1449-1475, December.
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    Cited by:

    1. Jin-hui Luo & Xue Li & Linda C. Wang & Yue Liu, 2021. "Owner type, pyramidal structure and R&D Investment in China’s family firms," Asia Pacific Journal of Management, Springer, vol. 38(3), pages 1085-1111, September.
    2. Zulfiquer Ali Haider & Jialong Li & Yefeng Wang & Zhenyu Wu, 2021. "Do Family Firms Have Higher or Lower Deal Valuations? A Contextual Analysis," Entrepreneurship Theory and Practice, , vol. 45(4), pages 709-739, July.
    3. Hanqing “Chevy” Fang & Kulraj Singh & Taewoo Kim & Laura Marler & James J. Chrisman, 2022. "Family business research in Asia: review and future directions," Asia Pacific Journal of Management, Springer, vol. 39(4), pages 1215-1256, December.
    4. Thomas M. Zellweger & James J. Chrisman & Jess H. Chua & Lloyd P. Steier, 2019. "Social Structures, Social Relationships, and Family Firms," Entrepreneurship Theory and Practice, , vol. 43(2), pages 207-223, March.
    5. You, Xialei & Jia, Shenghua & Dou, Junsheng & Su, Emma, 2020. "Is organizational slack honey or poison? Experimental research based on external investors' perception," Emerging Markets Review, Elsevier, vol. 44(C).

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    family business; cognitive bias;

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