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Social Media as a Web-Based Marketing Tool for Romanian SMEs

Author

Listed:
  • Rocsana Tonis (Bucea-Manea)

    (Politehnica University of Bucharest)

Abstract

In this research, we intend to analyze how Romanian SMEs can be the beneficiary of Social media (SM) as a Web-Based Marketing Tool. Are there any enterprises that use SM and have a positive impact on Romanian SMEs? Which are the criteria of evaluation for high impact marketing online through SM? Which is the Romanian blogger profile? Which are the trends for SM in 2015 year? What is the impact of using social media in the firm’s efforts to access and connect to customers? How strong is this connection? (Does SMEs get constantly feed-back from clients? Do they win or lose clients through SM? Does the customer satisfaction increase? Are there fewer complaints?)

Suggested Citation

  • Rocsana Tonis (Bucea-Manea), 2015. "Social Media as a Web-Based Marketing Tool for Romanian SMEs," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 9(1), pages 79-89, June.
    • Handle: RePEc:rse:wpaper:v:9:y:2015:i:1:p:79-89
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    References listed on IDEAS

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    1. El-Gohary, Hatem, 2012. "Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations," Tourism Management, Elsevier, vol. 33(5), pages 1256-1269.
    2. Pookulangara, Sanjukta & Koesler, Kristian, 2011. "Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 348-354.
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    More about this item

    Keywords

    social media; SMEs; web-based marketing tool.;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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