Consumers’ motives for visiting a food retailer's Facebook page
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DOI: 10.1016/j.jretconser.2018.07.013
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- Gamboa, Ana Margarida & Gonçalves, Helena Martins, 2014. "Customer loyalty through social networks: Lessons from Zara on Facebook," Business Horizons, Elsevier, vol. 57(6), pages 709-717.
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- Beukeboom, Camiel J. & Kerkhof, Peter & de Vries, Metten, 2015. "Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 26-36.
- Yahia, Imene Ben & Al-Neama, Nasser & Kerbache, Laoucine, 2018. "Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 11-19.
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Cited by:
- Mei-Hui Chen & Kune-Muh Tsai, 2020. "An Empirical Study of Brand Fan Page Engagement Behaviors," Sustainability, MDPI, vol. 12(1), pages 1-19, January.
- Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2020. "Revisiting customer analytics capability for data-driven retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
- Jaeger, Lena-Christin & Höhler, Julia, 2021.
"Using word of mouth data from social media to identify asymmetric competition in food retailing,"
Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Jaeger, Lena-Christin & Höhler Julia, 2020. "Using Word of Mouth Data from Social Media to Identify Asymmetric Competition in Food Retailing," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305609, German Association of Agricultural Economists (GEWISOLA).
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Keywords
Supermarket chain; Facebook page; Motives; Attitudes; Corporate Image;All these keywords.
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