Modelling Social Commerce Buying Behaviour: An Adaption Of The Sequential Consumer Decision Making Model
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- Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013.
"Social Commerce: A Contingency Framework for Assessing Marketing Potential,"
Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
- Manjit S. Yadav & Kristine de Valck & Thorsten Henning-Thurau & Donna Hoffman & Martin Spann, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Post-Print hal-00907919, HAL.
- Hajli, Nick & Sims, Julian & Zadeh, Arash H. & Richard, Marie-Odile, 2017. "A social commerce investigation of the role of trust in a social networking site on purchase intentions," Journal of Business Research, Elsevier, vol. 71(C), pages 133-141.
- Patria Laksamana, 2018. "Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 13-18.
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- Kathy-Ann Fletcher & Ayantunji Gbadamosi, 2024. "Examining social media live stream’s influence on the consumer decision-making: a thematic analysis," Electronic Commerce Research, Springer, vol. 24(3), pages 2175-2205, September.
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Keywords
Social commerce; Consumer behaviour; Marketing; Social media; Consumer decision making;All these keywords.
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