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One Village One Product (OVOP) in Japan to One Tambon One Product (OTOP) in Thailand: Lessons for Grass Root Development in Developing Countries

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  • Nguyen Thi Anh

Abstract

Following the 1997 Asian Financial Crisis, Thailand’s economy which did rely on external capital and resources suffered from an imbalanced economic growth. As a solution to the economic restructuring process, endogenous development concept proved to be an alternative development paradigm which prioritizes the community development, human empowerment in the transformation of local resources. Accordingly, One Tambon One Product (OTOP) was designed to unlock grass-root potentials by generating income through developing local products in a national, regional, and global scale. This initiative was first developed under the name of One Village One Product (OVOP) by local people in the poorest Oita Prefecture, Japan in 1961. The aim of the paper is to compare two development models of OVOP and OTOP. The comparative study draws useful lessons from the experience of OTOP for future applications of the OVOP model in developing economies. The paper finds that there are inevitable differences in terms of administration, finance management, human resource management, and marketing promotion management between bottom-up OVOP in Japan and top-down OTOP because of social diversity, political culture, and economic capability in Thailand. The paper contributes to provide a comparative study into models of sustainable development in the context of increasing gap between the urban and rural in globalization.

Suggested Citation

  • Nguyen Thi Anh, 2013. "One Village One Product (OVOP) in Japan to One Tambon One Product (OTOP) in Thailand: Lessons for Grass Root Development in Developing Countries," Journal of Social and Development Sciences, AMH International, vol. 4(12), pages 529-537.
  • Handle: RePEc:rnd:arjsds:v:4:y:2013:i:12:p:529-537
    DOI: 10.22610/jsds.v4i12.794
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    1. Maureen Kilkenny & Laura Nalbarte & Terry Besser, 1999. "Reciprocated community support and small town - small business success," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 11(3), pages 231-246, July.
    2. Maria Costanza Torri, 2009. "Community Entrepreneurship Among Lower Castes In India: A Grassroots Contribution Towards Poverty Alleviation And Rural Development Under Conditions Of Adversity And Environmental Uncertainty," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 413-432.
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    1. Vipada Sitabutr, & Samart Deebhijarn, 2017. "Community-based enterprise export strategy success: Thailand’s OTOP branding program," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(3), pages 368-382, July.
    2. Yuling Ma & Jiajun Qiao & Dong Han, 2022. "Simulation and Prediction of Evolution of Specialized Villages Agglomeration Based on System Dynamics," Land, MDPI, vol. 11(8), pages 1-18, July.
    3. Haicong Li & Lu Wang & Jianzhou Gong & A-Xing Zhu & Yueming Hu, 2021. "Land-Use Modes of the Dike–Pond System in the Pearl River Delta of China and Implications for Rural Revitalization," Land, MDPI, vol. 10(5), pages 1-20, April.
    4. Arunee Promkhambut & Anan Polthanee & Buppha Simma & Jefferson Fox & A. T. Rambo, 2023. "Reconfiguring Farming Systems of Smallholders with Market-Led Approach: A Case Study in Northeast Thailand," Sustainability, MDPI, vol. 15(16), pages 1-20, August.
    5. Suthasini Bureekhampun & Chanida Maneepun, 2021. "Eco-Friendly and Community Sustainable Textile Fabric Dyeing Methods From Thai Buffalo Manure: From Pasture to Fashion Designer," SAGE Open, , vol. 11(4), pages 21582440211, November.
    6. Yang Liu & Jiajun Qiao & Jie Xiao & Dong Han & Tao Pan, 2022. "Evaluation of the Effectiveness of Rural Revitalization and an Improvement Path: A Typical Old Revolutionary Cultural Area as an Example," IJERPH, MDPI, vol. 19(20), pages 1-24, October.
    7. Masoumeh Ghorbani & Thomas Brenner, 2021. "Prerequisites and initial developments for economic specialization in lagging regions—A study of specialized villages in Iran," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 41(2), pages 229-268, October.
    8. Sitabutr, Vipada & Deebhijarn, Samart, 2017. "Community-based enterprise export strategy success: Thailand’s OTOP branding program," Business and Economic Horizons (BEH), Prague Development Center (PRADEC), vol. 13(3).

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