Community-based enterprise export strategy success: Thailand’s OTOP branding program
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Abstract
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DOI: 10.15208/beh.2017.27
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References listed on IDEAS
- Nguyen Thi Anh, 2013. "One Village One Product (OVOP) in Japan to One Tambon One Product (OTOP) in Thailand: Lessons for Grass Root Development in Developing Countries," Journal of Social and Development Sciences, AMH International, vol. 4(12), pages 529-537.
- Warren J Bilkey, 1978. "An Attempted Integration of the Literature on the Export Behavior of Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 9(1), pages 33-46, March.
- Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January.
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More about this item
Keywords
Microenterprise; OVOP; product quality; satisfaction; trust;All these keywords.
JEL classification:
- E26 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Informal Economy; Underground Economy
- F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
- J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
- J47 - Labor and Demographic Economics - - Particular Labor Markets - - - Coercive Labor Markets
- L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
- L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
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