4th Industry Revolution Digital Marketing Adoption Challenges in SMEs and its Effect on Customer Responsiveness
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DOI: 10.22610/imbr.v15i2(I)SI.3429
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References listed on IDEAS
- David Byrne, 2022. "A worked example of Braun and Clarke’s approach to reflexive thematic analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(3), pages 1391-1412, June.
- Philip Alford & Stephen John Page, 2015. "Marketing technology for adoption by small business," The Service Industries Journal, Taylor & Francis Journals, vol. 35(11-12), pages 655-669, August.
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