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Rethinking Persuasion In Religious Symbolic Communication: A Marketing Point Of View

Author

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  • GHINEA, Ciprian Adrian

    (Transilvania University of Brașov)

Abstract

The marketing dynamics of the study and praxis of persuasion present different interweavings with the time frame chosen. Even so, we consider that the only one offering a stable reference background is religious communication, because even if interpretations may differ, the basic principles of association towards individual apprehension and comprehension remain the same. It is the author intention to try to map out possible connections between persuasion, as a symbolic process, and religious symbolic communication, by assuming that, in a Biblical sense, communication is intrinsic to the act of being of all humanity.

Suggested Citation

  • GHINEA, Ciprian Adrian, 2019. "Rethinking Persuasion In Religious Symbolic Communication: A Marketing Point Of View," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 19(3), pages 101-110.
    • Handle: RePEc:ris:sphecs:0310
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    References listed on IDEAS

    as
    1. GARDAN, Daniel & GEANGU, Iuliana Petronela, 2013. "Peculiarities Of Marketing Communications In Cultural Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 4(3), pages 77-83.
    2. Bakar, Abou & Lee, Richard & Rungie, Cam, 2013. "The effects of religious symbols in product packaging on Muslim consumer responses," Australasian marketing journal, Elsevier, vol. 21(3), pages 198-204.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    symbol; significance; language; persuasion; symbolic processing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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