Peculiarities Of Marketing Communications In Cultural Marketing
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References listed on IDEAS
- David Throsby, 2003. "Determining the Value of Cultural Goods: How Much (or How Little) Does Contingent Valuation Tell Us?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(3), pages 275-285, November.
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- IONESCU, Luminiţa & CALOIAN, Florentin, 2014. "Bureaucracy And Corruption In Public Sector Accounting," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(1), pages 17-23.
- IOSIF, Gabriela, 2014. "Typologies Of Institutional Communication," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(1), pages 33-40.
- GHINEA, Ciprian Adrian, 2019. "Rethinking Persuasion In Religious Symbolic Communication: A Marketing Point Of View," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 19(3), pages 101-110.
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More about this item
Keywords
cultural marketing; mobile media marketing; marketing communication; cultural industries; postmodern consumer;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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