Typologies Of Institutional Communication
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References listed on IDEAS
- Alexandru Nedelea, 2006. "Marketing in the Public Administration," Management & Marketing, Economic Publishing House, vol. 1(2), Summer.
- GARDAN, Daniel & GEANGU, Iuliana Petronela, 2013. "Peculiarities Of Marketing Communications In Cultural Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 4(3), pages 77-83.
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Keywords
Institutional communication; efficiency; common purposes; value; succes; interrelations;All these keywords.
JEL classification:
- D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
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