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Challenges and Opportunities in the Halal Pharmaceutical Industry in Malaysia

Author

Listed:
  • Nasihah Naimat
  • Mimi Sofiah Ahmad Mustafa
  • Nasreen Miza Hilmy Nasrijal
  • Ida Rahayu Mahat

Abstract

Following the global significance of halal pharmaceutical products, Malaysia has positioned itself as a key manufacturer to increase industrial demand. This study examines Malaysia's halal pharmaceutical industry by internalizing consumer preferences for halal pharmaceuticals and the associated complexities. The data derived from literature reviews were subjected to documentation analysis. Consumer preference was substantially influenced by religious beliefs, product quality, and health concerns. Halal certification, cross-contamination concerns, and regulatory compliance were the key issues underlying halal pharmaceutical products. Overall, this empirical work expanded the current literature with pivotal insights into the future developments of halal pharmaceuticals in Malaysia. Industry players, policymakers, and stakeholders can utilize such knowledge to develop strategies that enhance the halal pharmaceutical industry and meet Muslim consumers’ preferences.

Suggested Citation

  • Nasihah Naimat & Mimi Sofiah Ahmad Mustafa & Nasreen Miza Hilmy Nasrijal & Ida Rahayu Mahat, 2024. "Challenges and Opportunities in the Halal Pharmaceutical Industry in Malaysia," Information Management and Business Review, AMH International, vol. 15(4), pages 73-78.
    • Handle: RePEc:rnd:arimbr:v:15:y:2024:i:4:p:73-78
    DOI: 10.22610/imbr.v15i4(I).3565
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    References listed on IDEAS

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    1. Hayat M. Awan & Ahmad Nabeel Siddiquei & Zeeshan Haider, 2015. "Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector," Management Research Review, Emerald Group Publishing Limited, vol. 38(6), pages 640-660, June.
    2. Mohamed Syazwan Ab Talib & Siti Salwa Md. Sawari & Abu Bakar Abdul Hamid & Thoo Ai Chin, 2016. "Emerging Halal food market: an Institutional Theory of Halal certificate implementation," Management Research Review, Emerald Group Publishing Limited, vol. 39(9), pages 987-997, September.
    3. Bakar, Abou & Lee, Richard & Rungie, Cam, 2013. "The effects of religious symbols in product packaging on Muslim consumer responses," Australasian marketing journal, Elsevier, vol. 21(3), pages 198-204.
    4. Baker Ahmad Alserhan & Mehmet Bayirli & Fida Zakzouk, 2020. "Awareness towards Halal pharmaceuticals: an analysis of pharmacists' views," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 5(1), pages 43-57.
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