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Innovation in the ‘New Normal’ Interactions, the Urban Space, and the Low Touch Economy: The Case of Rio de Janeiro in the Context of the COVID-19 pandemic

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  • Diego Santos Vieira de Jesus
  • Daniel Kamlot
  • Veranise Jacubowski Correia Dubeux

Abstract

The aim of this paper is to examine how innovation was implemented in the city of Rio de Janeiro, in the context of the COVID-19 pandemic, regarding the “new normal” interactions, the urban space and the low touch economy. The main argument indicates that the use of new information and communication technologies to interact with others allowed people to develop social and emotional ties in the light of health precautions. Although many of these precautions were ignored by people using the urban space, some people made new uses of the open natural spaces in Rio de Janeiro to release anxiety and depressive feelings, but the city still faces problems regarding the privatization of public spaces. In the light of the development of the low touch economy, innovation was necessary for many companies to overcome obstacles such as broken relationships with customers, the instant drop in demand, the constraints in supply and production, the political instability and the cash-flow/financial constraints. These solutions included the improvement of the logistic process and alternative branding, the switch to a similar but digital/remote service and the creation of products for other needs of the existing clients.

Suggested Citation

  • Diego Santos Vieira de Jesus & Daniel Kamlot & Veranise Jacubowski Correia Dubeux, 2020. "Innovation in the ‘New Normal’ Interactions, the Urban Space, and the Low Touch Economy: The Case of Rio de Janeiro in the Context of the COVID-19 pandemic," International Journal of Social Science Studies, Redfame publishing, vol. 8(5), pages 17-27, September.
    • Handle: RePEc:rfa:journl:v:8:y:2020:i:5:p:17-27
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    References listed on IDEAS

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    1. Samuelsson, Karl & Barthel, Stephan & Colding, Johan & Macassa, Gloria & Giusti, Matteo, 2020. "Urban nature as a source of resilience during social distancing amidst the coronavirus pandemic," OSF Preprints 3wx5a, Center for Open Science.
    2. Farboodi, Maryam & Jarosch, Gregor & Shimer, Robert, 2021. "Internal and external effects of social distancing in a pandemic," Journal of Economic Theory, Elsevier, vol. 196(C).
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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