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The effect of innovation practices on the performance of Moroccan hotels: An empirical study

Author

Listed:
  • Oumayma Bedraoui

    (Abdelmalek Essaadi University, Tangier, Morocco)

  • Imad Ait Lhassan

    (Management sciences, Sidi Mohamed Ben Abdellah University, Morocco)

Abstract

Introducing new goods and services, processes, marketing, and organizational practices are central to economic growth. The link between innovation and performance has been the focus of attention in several studies in recent decades. This paper aims to extend the literature by examining the personal effects of innovations on firm performance for a sample of 112 hotel establishments in Morocco. The research results suggest that the five innovation practices positively influence firm performance financially in terms of revenue, firm profit and RevPAR, and non-financially in terms of improvements in occupancy, social climate and organizational practices of the firm. Key Words:Product innovation, Process innovation, Marketing innovation, Organizational innovation, Environmental innovation, Firm performance

Suggested Citation

  • Oumayma Bedraoui & Imad Ait Lhassan, 2022. "The effect of innovation practices on the performance of Moroccan hotels: An empirical study," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(9), pages 13-23, December.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:9:p:13-23
    DOI: 10.20525/ijrbs.v11i9.2215
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    References listed on IDEAS

    as
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    5. Nguyen Thi Canh & Nguyen Thanh Liem & Phung Anh Thu & Nguyen Vinh Khuong, 2019. "The Impact of Innovation on the Firm Performance and Corporate Social Responsibility of Vietnamese Manufacturing Firms," Sustainability, MDPI, vol. 11(13), pages 1-14, July.
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    7. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
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