Sustainable Activity of Cultural Service Consumers of Social Media Users—Influence on the Brand Capital of Cultural Institutions
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- Mateusz Grzesiak, 2018. "Personal Brand Creation in the Digital Age," Springer Books, Springer, number 978-3-319-69697-3, January.
- Killian, Ginger & McManus, Kristy, 2015. "A marketing communications approach for the digital era: Managerial guidelines for social media integration," Business Horizons, Elsevier, vol. 58(5), pages 539-549.
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Cited by:
- Yulin Chen, 2019. "The Sustainable Development of Social Media Contents: An Analysis of Concrete and Abstract Information on Cultural and Creative Institutions with “Artist” and “Ordinary People” Positioning," Sustainability, MDPI, vol. 11(15), pages 1-22, July.
- HaeJung Maria Kim & Kyung Wha Oh & Hye Jung Jung, 2020. "Socialization on Sustainable Networks: The Case of eBay Green’s Facebook," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
- Łukasz Wróblewski & Mateusz Grzesiak, 2020. "The Impact of Social Media on the Brand Capital of Famous People," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
- Dalia Streimikiene & Asta Mikalauskiene & Ilona Kiausiene, 2019. "The Impact of Value Created by Culture on Approaching the Sustainable Development Goals: Case of the Baltic States," Sustainability, MDPI, vol. 11(22), pages 1-25, November.
- Izabela Luiza Pop & Anca Borza & Anuța Buiga & Diana Ighian & Rita Toader, 2019. "Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development," Sustainability, MDPI, vol. 11(4), pages 1-22, February.
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Keywords
consumer-based brand equity; social media; cultural institutions; factor analysis; CBBE; 3C Sustainable System;All these keywords.
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