The evolution of destination branding: A review of branding literature in tourism
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References listed on IDEAS
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More about this item
Keywords
Destination management; branding; brand equity; measurement; unique selling proposition; challenges;All these keywords.
JEL classification:
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-IPR-2018-08-13 (Intellectual Property Rights)
- NEP-MKT-2018-08-13 (Marketing)
- NEP-TUR-2018-08-13 (Tourism Economics)
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