IDEAS home Printed from https://ideas.repec.org/a/prp/jattij/v14y2021i2p205-216.html
   My bibliography  Save this article

Using Google Trends in International Tourism: A Case Study of the Czech and Slovak Republics

Author

Listed:
  • Patrik Kajzar

    (Silesian University in Opava, Czech Republic)

  • Radim Dolák

    (Silesian University in Opava, Czech Republic)

  • Radmila Krkošková

    (Silesian University in Opava, Czech Republic)

Abstract

This paper deals with using Google Trends in International Tourism. The attention will be focused on analysing the behaviour of Czech and Slovak tourists travelling to seaside resorts between the years 2010–2019. This paper aims to determine whether there is a connection between the data from the official statistics where Czech and Slovak tourists went and what they were searching on Google Search. The authors also compare the Google Trends analysis with the statistical data for Czech and Slovak tourists travelling to seaside resorts. The paper uses the data from 2010 related to the popularity of Czech and Slovak destinations; the data from 2019 to December is not available yet. This paper will also provide detailed statistical reports using the Spearman’s rank correlation coefficient. It is very important to mention that this article focuses only on the Google Trends analysis for the travelling category. Destination selection is a complex process that is influenced by many factors. Google Trends is a useful tool for a prediction about travelling to seaside resorts, but that does not always accurately reflect the popularity of a destination compared to statistics

Suggested Citation

  • Patrik Kajzar & Radim Dolák & Radmila Krkošková, 2021. "Using Google Trends in International Tourism: A Case Study of the Czech and Slovak Republics," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(2), pages 205-216.
    • Handle: RePEc:prp:jattij:v:14:y:2021:i:2:p:205-216
    DOI: 10.26493/2335-4194.14.205-216
    as

    Download full text from publisher

    File URL: http://www.hippocampus.si/ISSN/2335-4194/14.205-216.pdf
    File Function: full text in English
    Download Restriction: no
    File URL: https://libkey.io/10.26493/2335-4194.14.205-216?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Havranek, Tomas & Zeynalov, Ayaz, 2018. "Forecasting Tourist Arrivals with Google Trends and Mixed Frequency Data," EconStor Preprints 187420, ZBW - Leibniz Information Centre for Economics.
    2. repec:srs:journl:jemt:v:9:y:2018:i:6:p:1351-1360 is not listed on IDEAS
    3. Armenia Androniceanu, 2017. "The Three-Dimensional Approach of Total Quality Management, an Essential Strategic Option for Business Excellence," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 1-61, February.
    4. Ladislav MURA & Patrik KAJZAR, 2018. "Entrepreneurship in Tourism Sector in Central European Country Hospitality Trends in the Czech Republic in 2007 2016," Journal of Advanced Research in Management, ASERS Publishing, vol. 9(6), pages 1351-1360.
    5. Andreas Papatheodorou (ed.), 2006. "Managing Tourism Destinations," Books, Edward Elgar Publishing, number 3565, March.
    6. Tomas Havranek & Ayaz Zeynalov, 2021. "Forecasting tourist arrivals: Google Trends meets mixed-frequency data," Tourism Economics, , vol. 27(1), pages 129-148, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Abay,Kibrom A. & Hirfrfot,Kibrom Tafere & Woldemichael,Andinet, 2020. "Winners and Losers from COVID-19 : Global Evidence from Google Search," Policy Research Working Paper Series 9268, The World Bank.
    2. Tihana Škrinjarić, 2019. "Time Varying Spillovers between the Online Search Volume and Stock Returns: Case of CESEE Markets," IJFS, MDPI, vol. 7(4), pages 1-30, October.
    3. Mihaela Simionescu & Yuriy Bilan & Grzegorz Mentel, 2017. "Economic Effects of Migration from Poland to the UK," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(46), pages 757-757, August.
    4. Csaba FOGARASSY & Éva NEUBAUER & Hasan MANSUR & Anita TANGL & Judit OLÁH & József POPP, 2018. "The Main Transition Management Issues And The Effects Of Environmental Accounting On Financial Performance– With Focus On Cement Industry," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2018(31), pages 52-66, December.
    5. Sebastian Kot, 2018. "Sustainable Supply Chain Management in Small and Medium Enterprises," Sustainability, MDPI, vol. 10(4), pages 1-19, April.
    6. Rugiubei Radu & Pînzaru Florina, 2022. "The digitalization of supply chain management in Romanian companies: an introductive research," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 1295-1305, August.
    7. Nava, Consuelo R. & Osti, Linda & Zoia, Maria Grazia, 2022. "Forecasting Domestic Tourism across Regional Destinations through MIDAS Regressions," Department of Economics and Statistics Cognetti de Martiis. Working Papers 202207, University of Turin.
    8. Abay, Kibrom A. & Ibrahim, Hosam, 2020. "Winners and losers from COVID-19: Evidence from Google search data for Egypt," MENA policy notes 8, International Food Policy Research Institute (IFPRI).
    9. Gheorghe H. Popescu & Elvira Nica & Florin Cristian Ciurlău & Mihaela Comănescu & Teodora Bițoiu, 2017. "Stabilizing Valences of an Optimum Monetary Zone in a Resilient Economy—Approaches and Limitations," Sustainability, MDPI, vol. 9(6), pages 1-26, June.
    10. Gang Xie & Xin Li & Yatong Qian & Shouyang Wang, 2021. "Forecasting tourism demand with KPCA-based web search indexes," Tourism Economics, , vol. 27(4), pages 721-743, June.
    11. Aithal, Sreeramana, 2021. "Business Excellence through the Theory of Accountability," MPRA Paper 107894, University Library of Munich, Germany, revised 15 May 2021.
    12. Žiga KOTNIK & Maja KLUN & Damjan ŠKULJ, 2017. "Performance Budgeting Model In The Environmental Perspective: Tackling Waste Pollution," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2017(29), pages 141-150, December.
    13. Ru-Xin Nie & Chuan Wu & He-Ming Liang, 2024. "Exploring Appropriate Search Engine Data for Interval Tourism Demand Forecasting Responding a Public Crisis in Macao: A Combined Bayesian Model," Sustainability, MDPI, vol. 16(16), pages 1-21, August.
    14. Tianxiang Zheng & Shaopeng Liu & Zini Chen & Yuhan Qiao & Rob Law, 2020. "Forecasting Daily Room Rates on the Basis of an LSTM Model in Difficult Times of Hong Kong: Evidence from Online Distribution Channels on the Hotel Industry," Sustainability, MDPI, vol. 12(18), pages 1-17, September.
    15. Dewi Hanggraeni & Beata Ślusarczyk & Liyu Adhi Kasari Sulung & Athor Subroto, 2019. "The Impact of Internal, External and Enterprise Risk Management on the Performance of Micro, Small and Medium Enterprises," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    16. A. Hariharasudan & Sebastian Kot, 2018. "A Scoping Review on Digital English and Education 4.0 for Industry 4.0," Social Sciences, MDPI, vol. 7(11), pages 1-13, November.
    17. Marta Crispino & Vincenzo Mariani, 2023. "A tool to nowcast tourist overnight stays with payment data and complementary indicators," Questioni di Economia e Finanza (Occasional Papers) 746, Bank of Italy, Economic Research and International Relations Area.
    18. Wanhai You & Yuming Huang & Chien‐Chiang Lee, 2024. "Forecasting tourist flows in the COVID‐19 era using nonparametric mixed‐frequency VARs," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 43(2), pages 473-489, March.
    19. Karima Kourtit & Peter Nijkamp & Eveline S. Van Leeuwen & Frank Bruinsma, 2011. "Evaluation of cyber-tools in cultural tourism," International Journal of Sustainable Development, Inderscience Enterprises Ltd, vol. 14(3/4), pages 179-205.
    20. Nestor Shpak & Marta Naychuk-Khrushch & Ulyana Kohut & Mykhailo Honchar & Włodzimierz Sroka, 2020. "The Usage of Modern Instruments of Business Planning Administration for Small Enterprises: A Case Study Analysis," Central European Business Review, Prague University of Economics and Business, vol. 2020(1), pages 20-42.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prp:jattij:v:14:y:2021:i:2:p:205-216. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alen Jezovnik (email available below). General contact details of provider: http://academica.turistica.si .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.