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Discussion about Evaluation of Private Non-profit Success

Author

Listed:
  • Jindřich Špička
  • Petr Boukal
  • Hana Vávrová

Abstract

The aim of the consultation paper is to discuss criteria and success factors of non-profit organizations from the perspective of their stakeholders. Literature review is based on the research of more than fifty recently published scientific papers from high quality scientific journals. The purpose of this paper is the formulation of possible criteria and success factors for defining the research hypothesis and design of a questionnaire within the authors research project which focuses on the Czech non-profit sector. The literature review shows three different but interrelated groups of success indicators of non-profit organizations: i) financial indicators, ii) mission accomplishment towards external stakeholders (public benefit) and iii) satisfaction of internal stakeholders (management, staff, and volunteers). Review also reveals new potential determinant of success - a level of corporate culture.

Suggested Citation

  • Jindřich Špička & Petr Boukal & Hana Vávrová, 2016. "Discussion about Evaluation of Private Non-profit Success," Ekonomika a Management, Prague University of Economics and Business, vol. 2016(2).
    • Handle: RePEc:prg:jnleam:v:2016:y:2016:i:2:id:273
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    References listed on IDEAS

    as
    1. Gainer, Brenda & Padanyi, Paulette, 2005. "The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations," Journal of Business Research, Elsevier, vol. 58(6), pages 854-862, June.
    2. Jed Devaro & Dana Brookshire, 2007. "Promotions and Incentives in Nonprofit and for-Profit Organizations," ILR Review, Cornell University, ILR School, vol. 60(3), pages 311-339, April.
    3. Petr Boukal & Hana Vávrová, 2008. "Corporate Social Responsibility like one of the Features of Firms in New Economy [Společenská zodpovědnost (Corporate Social Responsibility) jako jeden z rysů firem v nové ekonomice]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2008(5), pages 3-11.
    4. Weerawardena, Jay & McDonald, Robert E. & Mort, Gillian Sullivan, 2010. "Sustainability of nonprofit organizations: An empirical investigation," Journal of World Business, Elsevier, vol. 45(4), pages 346-356, October.
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    More about this item

    Keywords

    marketing; Strategie; Strategy; Stakeholders; marketing; Performance; Výkonnost; Mission statement; Review; Fundraising; Zájmové skupiny; Mise; Rešerše; Fundraising;
    All these keywords.

    JEL classification:

    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • L30 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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