Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View
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DOI: 10.18267/j.cebr.232
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More about this item
Keywords
customer behaviour; bank industry; psychographic segmentation;All these keywords.
JEL classification:
- G20 - Financial Economics - - Financial Institutions and Services - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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