Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic
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DOI: 10.18267/j.cebr.208
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- Kral Pavol & Janoskova Katarina & Lazaroiu George & Suler Petr, 2020. "Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets," Management & Marketing, Sciendo, vol. 15(4), pages 570-586, December.
- Shpak Nestor & Podolchak Nazar & Karkovska Veronika & Sroka Wlodzimierz, 2019. "The influence of age factors on the reform of the public service of Ukraine," Central European Journal of Public Policy, Sciendo, vol. 13(2), pages 40-52, December.
- David Vrtana & Anna Krizanova & Eva Skorvagova & Katarina Valaskova, 2020. "Exploring the Affective Level in Adolescents in Relation to Advertising with a Selected Emotional Appeal," Sustainability, MDPI, vol. 12(19), pages 1-16, October.
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More about this item
Keywords
behavioral approach; brand; branding; brand value; socio-cultural national profile;All these keywords.
JEL classification:
- C13 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Estimation: General
- D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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