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Attitudes of Czechs towards Working Life
[Postoje Čechů k práci a pracovnímu životu]

Author

Listed:
  • Václav Stříteský
  • Marek Stříteský

Abstract

The paper deals with consumer attitudes and perceptions of working life on the Czech labour market and analyses possibilities of the Czech labour market segmentation. The research is based on an analysis of data MML-TGI provided by Median agency. This data source is highly accepted in targeted marketing. In the first part the research focuses on the satisfaction of Czech people with their jobs and salary and identification of prevailing attitudes to work and employer loyalty. The next section identifies segments of the Czech labour market according to the perceived importance of selected aspects of working life. These segments are further characterized. The research results provide a new perspective on issues of employee recruitment, motivation and retention, which may be the real base for the application of HR marketing in its complexity in organizations operating on the Czech labour market.

Suggested Citation

  • Václav Stříteský & Marek Stříteský, 2015. "Attitudes of Czechs towards Working Life [Postoje Čechů k práci a pracovnímu životu]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2015(2), pages 40-53.
    • Handle: RePEc:prg:jnlaop:v:2015:y:2015:i:2:id:469:p:40-53
    DOI: 10.18267/j.aop.469
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    References listed on IDEAS

    as
    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    2. Carolyn Stringer & Jeni Didham & Paul Theivananthampillai, 2011. "Motivation, pay satisfaction, and job satisfaction of front‐line employees," Qualitative Research in Accounting & Management, Emerald Group Publishing Limited, vol. 8(2), pages 161-179, June.
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    More about this item

    Keywords

    motivation; HR segmentation; job satisfaction; working life; Czech labour market;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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