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Social representation of fair price among professional photographers

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Listed:
  • Cyrille Feybesse
  • Todd Lubart
  • Leela Rasa
  • Charlotte Ossom
  • Victor Cavasino
  • Julien Jacob
  • Thibaud Lemonnier

Abstract

We investigated the social representation of fair price of French and English-speaking photographers using the free association method. In two independent studies, we performed a factorial analysis of correspondence of the words provided by the participants as well as a similitude analysis. The results indicated that “fair price” was mainly associated with time, effort and experience level of photographers. Both French- and English-speaking samples made similar associations around the concept of fair price but the order of importance varied. We observed some gender-related differences in both samples, although the relative number of male and female participants must be taken into consideration.

Suggested Citation

  • Cyrille Feybesse & Todd Lubart & Leela Rasa & Charlotte Ossom & Victor Cavasino & Julien Jacob & Thibaud Lemonnier, 2020. "Social representation of fair price among professional photographers," PLOS ONE, Public Library of Science, vol. 15(12), pages 1-18, December.
    • Handle: RePEc:plo:pone00:0243547
    DOI: 10.1371/journal.pone.0243547
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    References listed on IDEAS

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    1. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard, 1986. "Fairness as a Constraint on Profit Seeking: Entitlements in the Market," American Economic Review, American Economic Association, vol. 76(4), pages 728-741, September.
    2. Bolton, Lisa E & Warlop, Luk & Alba, Joseph W, 2003. "Consumer Perceptions of Price (Un)Fairness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 474-491, March.
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