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Using social media to promote academic research: Identifying the benefits of twitter for sharing academic work

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  • Samara Klar
  • Yanna Krupnikov
  • John Barry Ryan
  • Kathleen Searles
  • Yotam Shmargad

Abstract

To disseminate research, scholars once relied on university media services or journal press releases, but today any academic can turn to Twitter to share their published work with a broader audience. The possibility that scholars can push their research out, rather than hope that it is pulled in, holds the potential for scholars to draw wide attention to their research. In this manuscript, we examine whether there are systematic differences in the types of scholars who most benefit from this push model. Specifically, we investigate the extent to which there are gender differences in the dissemination of research via Twitter. We carry out our analyses by tracking tweet patterns for articles published in six journals across two fields (political science and communication), and we pair this Twitter data with demographic and educational data about the authors of the published articles, as well as article citation rates. We find considerable evidence that, overall, article citations are positively correlated with tweets about the article, and we find little evidence to suggest that author gender affects the transmission of research in this new media.

Suggested Citation

  • Samara Klar & Yanna Krupnikov & John Barry Ryan & Kathleen Searles & Yotam Shmargad, 2020. "Using social media to promote academic research: Identifying the benefits of twitter for sharing academic work," PLOS ONE, Public Library of Science, vol. 15(4), pages 1-15, April.
    • Handle: RePEc:plo:pone00:0229446
    DOI: 10.1371/journal.pone.0229446
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    References listed on IDEAS

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    1. Dion, Michelle L. & Sumner, Jane Lawrence & Mitchell, Sara McLaughlin, 2018. "Gendered Citation Patterns across Political Science and Social Science Methodology Fields," Political Analysis, Cambridge University Press, vol. 26(3), pages 312-327, July.
    2. Maliniak, Daniel & Powers, Ryan & Walter, Barbara F., 2013. "The Gender Citation Gap in International Relations," International Organization, Cambridge University Press, vol. 67(4), pages 889-922, October.
    3. Heather Sarsons, 2017. "Recognition for Group Work: Gender Differences in Academia," American Economic Review, American Economic Association, vol. 107(5), pages 141-145, May.
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    Cited by:

    1. Chan, Ho Fai & Önder, Ali Sina & Schweitzer, Sascha & Torgler, Benno, 2023. "Twitter and citations," Economics Letters, Elsevier, vol. 231(C).
    2. David Howoldt & Henning Kroll & Peter Neuhäusler, 2023. "Relating popularity on Twitter and Linkedin to bibliometric indicators of visibility and interconnectedness: an analysis of 8512 applied researchers in Germany," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(10), pages 5571-5594, October.

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