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Personal Traits Underlying Environmental Preferences: A Discrete Choice Experiment

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  • Mario Soliño
  • Begoña A Farizo

Abstract

Personality plays a role in human behavior, and thus can influence consumer decisions on environmental goods and services. This paper analyses the influence of the big five personality dimensions (extraversion, agreeableness, conscientiousness, neuroticism and openness) in a discrete choice experiment dealing with preferences for the development of an environmental program for forest management in Spain. For this purpose, a reduced version of the Big Five Inventory survey (the BFI-10) is implemented. Results show a positive effect of openness and extraversion and a negative effect of agreeableness and neuroticism in consumers' preferences for this environmental program. Moreover, results from a latent class model show that personal traits help to explain preference heterogeneity.

Suggested Citation

  • Mario Soliño & Begoña A Farizo, 2014. "Personal Traits Underlying Environmental Preferences: A Discrete Choice Experiment," PLOS ONE, Public Library of Science, vol. 9(2), pages 1-7, February.
    • Handle: RePEc:plo:pone00:0089603
    DOI: 10.1371/journal.pone.0089603
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    2. Franceschinis, Cristiano & Thiene, Mara & Scarpa, Riccardo & Rose, John & Moretto, Michele & Cavalli, Raffaele, 2017. "Adoption of renewable heating systems: An empirical test of the diffusion of innovation theory," Energy, Elsevier, vol. 125(C), pages 313-326.
    3. Tai-Yi Yu & Tai-Kuei Yu, 2017. "The Moderating Effects of Students’ Personality Traits on Pro-Environmental Behavioral Intentions in Response to Climate Change," IJERPH, MDPI, vol. 14(12), pages 1-20, November.
    4. Karel Hrazdil & Fereshteh Mahmoudian & Jamal A. Nazari, 2021. "Executive personality and sustainability: Do extraverted chief executive officers improve corporate social responsibility?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1564-1578, November.
    5. Nordén, Anna & Coria, Jessica & Jönsson, Anna Maria & Lagergren, Fredrik & Lehsten, Veiko, 2017. "Divergence in stakeholders' preferences: Evidence from a choice experiment on forest landscapes preferences in Sweden," Ecological Economics, Elsevier, vol. 132(C), pages 179-195.
    6. Börger, Tobias & Hattam, Caroline, 2017. "Motivations matter: Behavioural determinants of preferences for remote and unfamiliar environmental goods," Ecological Economics, Elsevier, vol. 131(C), pages 64-74.
    7. Raquel Lara-Moreno & Ester Lara & Débora Godoy-Izquierdo, 2021. "Exploring Intraindividual Profiles for Home Buildings Based on Architectural Compositional Elements and Psychological Health Factors: A Transdisciplinary Approach," IJERPH, MDPI, vol. 18(16), pages 1-20, August.
    8. Degnet, Mohammed B. & Hansson, Helena & Hoogstra-Klein, Marjanke A. & Roos, Anders, 2022. "The role of personal values and personality traits in environmental concern of non-industrial private forest owners in Sweden," Forest Policy and Economics, Elsevier, vol. 141(C).
    9. Varela, Elsa & Jacobsen, Jette Bredahl & Soliño, Mario, 2014. "Understanding the heterogeneity of social preferences for fire prevention management," Ecological Economics, Elsevier, vol. 106(C), pages 91-104.
    10. J. K. Eastman & P. Modi & S. Gordon-Wilson, 2020. "The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors," Journal of Consumer Policy, Springer, vol. 43(2), pages 275-294, June.
    11. Luis Pérez y Pérez & Pilar Egea, 2019. "About Intentions to Donate for Sustainable Rural Development: An Exploratory Study," Sustainability, MDPI, vol. 11(3), pages 1-14, February.
    12. Qian, Chen & Li, Fan & Antonides, Gerrit & Heerink, Nico & Ma, Xianlei & Li, Xiande, 2020. "Effect of personality traits on smallholders’ land renting behavior: Theory and evidence from the North China Plain," China Economic Review, Elsevier, vol. 62(C).
    13. Elsa Varela & Zein Kallas, 2022. "Societal preferences for the conservation of traditional pig breeds and their agroecosystems: Addressing preference heterogeneity and protest responses through deterministic allocation and scale‐exten," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 761-788, September.

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