Strategic Brand Experience To Differentiate B2b Service Offering: A Case Study Analysis
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- Brenes, Esteban R. & Ciravegna, Luciano & Acuña, Joseph, 2020. "Differentiation strategies in agribusiness – A configurational approach," Journal of Business Research, Elsevier, vol. 119(C), pages 522-539.
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Keywords
B2B; Brand; Experience; Services; Case Study;All these keywords.
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