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Place branding ‘in colours bold’

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  • Mihalis Kavaratzis

    (Manchester Metropolitan University)

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  • Mihalis Kavaratzis, 2024. "Place branding ‘in colours bold’," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 25-28, November.
    • Handle: RePEc:pal:pbapdi:v:20:y:2024:i:1:d:10.1057_s41254-024-00375-0
    DOI: 10.1057/s41254-024-00375-0
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    References listed on IDEAS

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    1. Zenker, Sebastian & Braun, Erik & Petersen, Sibylle, 2017. "Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors," Tourism Management, Elsevier, vol. 58(C), pages 15-27.
    2. Martin Boisen & Peter Groote & Kees Terlouw & Oscar Couwenberg, 2018. "Patterns of place promotion, place marketing and/or place branding in Dutch municipalities," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 78-88, May.
    3. Wenting Ma & Daan Schraven & Mark de Bruijne & Martin de Jong & Haiyan Lu, 2019. "Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018)," Sustainability, MDPI, vol. 11(11), pages 1-20, May.
    4. Magdalena Grebosz-Krawczyk, 2021. "Place branding (r)evolution: the management of the smart city’s brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 93-104, March.
    Full references (including those not matched with items on IDEAS)

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