IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v19y2023i1d10.1057_s41254-021-00222-6.html
   My bibliography  Save this article

Food-based place branding as holistic place ecosystems: the case of Basque Gastronomic Ecosystem

Author

Listed:
  • Norberto Muñiz-Martinez

    (University of León)

  • Magdalena Florek

    (Poznan University of Economics and Business)

Abstract

Food and gastronomy are important features of the identity of cities, regions and countries, contributing therefore significantly to their branding. This contribution is possible through the multiactor value co-creation in the place. The aim of the article is to analyse the links between processes of co-creation of agricultural and gastronomic value through the integration of systems of production and gastronomy. Evidence is provided that food and agriculture are moving towards a holistic service logic integrating sector subsystems into broader inter-industrial ecosystems. The paradigm of Service-Dominant Logic offers a framework for analysing interactions between multiactor engagement processes, and food/gastronomy service linked to places and their cultural milieux. These complex processes of co-creation are mapped, then applied to the case of agriculture and gastronomy in the Basque Country in Spain. The Basque gastronomic co-creation brings together the rural context of smallholders, fishermen, or farmers, service providers, and the urban context of cities, with their circles of social interaction and events, where service users are largely concentrated. Crucial role in the system—as institutional innovators—is played by the Basque chefs who integrate the different aspects of food production and consumption.

Suggested Citation

  • Norberto Muñiz-Martinez & Magdalena Florek, 2023. "Food-based place branding as holistic place ecosystems: the case of Basque Gastronomic Ecosystem," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 155-166, March.
    • Handle: RePEc:pal:pbapdi:v:19:y:2023:i:1:d:10.1057_s41254-021-00222-6
    DOI: 10.1057/s41254-021-00222-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-021-00222-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-021-00222-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Joao R. Freire & Rosane K. Gertner, 2021. "The relevance of food for the development of a destination brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 193-204, June.
    2. Storbacka, Kaj & Brodie, Roderick J. & Böhmann, Tilo & Maglio, Paul P. & Nenonen, Suvi, 2016. "Actor engagement as a microfoundation for value co-creation," Journal of Business Research, Elsevier, vol. 69(8), pages 3008-3017.
    3. Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    4. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2003. "Institutional Change in Toque Ville: Nouvelle Cuisine as an Identity Movement in French Gastronomy," Post-Print hal-00480858, HAL.
    5. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    6. Wantanee Suntikul, 2019. "Gastrodiplomacy in tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(9), pages 1076-1094, May.
    7. Chiara Rinaldi, 2017. "Food and Gastronomy for Sustainable Place Development: A Multidisciplinary Analysis of Different Theoretical Approaches," Sustainability, MDPI, vol. 9(10), pages 1-25, September.
    8. Marielle Dubbeling & Guido Santini & Henk Renting & Makiko Taguchi & Louison Lançon & Juan Zuluaga & Luca De Paoli & Alexandra Rodriguez & Verónica Andino, 2017. "Assessing and Planning Sustainable City Region Food Systems: Insights from Two Latin American Cities," Sustainability, MDPI, vol. 9(8), pages 1-15, August.
    9. Hong-Mei Chen & Stephen L. Vargo, 2014. "Rethinking Social CRM Design: A Service-Dominant Logic Perspective," Progress in IS, in: Francisco J. Martínez-López (ed.), Handbook of Strategic e-Business Management, edition 127, pages 767-784, Springer.
    10. Paola de Salvo & José Manuel Hernández Mogollón & Elide Di Clemente & Viviana Calzati, 2013. "Territory, tourism and local products. The extra virgin oil's enhancement and promotion: a benchmarking Italy-Spain," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 19(1), pages 23-34, May.
    11. Matthew Alexander & Elina Jaakkola & Linda Hollebeek, 2018. "Zooming out: actor engagement beyond the dyadic," Post-Print hal-02008939, HAL.
    12. Hayagreeva Rao & Philippe Monin & Rodolphe Durand, 2003. "Institutional change in toque ville : Nouvelle cuisine as an identity movement in French gastronomy," Post-Print hal-02311672, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Suvi Nenonen & Kaj Storbacka & Charlotta Windahl, 2019. "Capabilities for market-shaping: triggering and facilitating increased value creation," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 617-639, July.
    2. D’Arco, Mario & Lo Presti, Letizia & Marino, Vittoria & Maggiore, Giulio, 2021. "Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park," Land Use Policy, Elsevier, vol. 101(C).
    3. Mizan Rahman & Sunny Bose & Mujahid Mohiuddin Babu & Bidit Lal Dey & Sanjit Kumar Roy & Ben Binsardi, 2019. "Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal," Information Systems Frontiers, Springer, vol. 21(3), pages 527-545, June.
    4. Viglia, Giampaolo & Pera, Rebecca & Dyussembayeva, Shynar & Mifsud, Matthieu & Hollebeek, Linda D., 2023. "Engagement and value cocreation within a multi-stakeholder service ecosystem," Journal of Business Research, Elsevier, vol. 157(C).
    5. Blasco-Arcas, Lorena & Alexander, Matthew & Sörhammar, David & Jonas, Julia M. & Raithel, Sascha & Chen, Tom, 2020. "Organizing actor Engagement: A platform perspective," Journal of Business Research, Elsevier, vol. 118(C), pages 74-85.
    6. Torres Pena, Maria Veronica & Breidbach, Christoph F., 2021. "On emergence in service platforms: An application to P2P lending," Journal of Business Research, Elsevier, vol. 135(C), pages 337-347.
    7. Singh, Pallavi & Brown, David M. & Chelekis, Jessica & Apostolidis, Chrysostomos & Dey, Bidit L., 2022. "Sustainability in the beer and pub industry during the COVID-19 period: An emerging new normal," Journal of Business Research, Elsevier, vol. 141(C), pages 656-672.
    8. Peltier, James W. & Dahl, Andrew J. & Swan, Eric L., 2020. "Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective," Journal of Business Research, Elsevier, vol. 121(C), pages 724-734.
    9. Katsifaraki, Georgia D. & Theodosiou, Marios, 2020. "How different (dis)engagement behaviors affect performance within an e-market ecosystem: A longitudinal analysis," Journal of Business Research, Elsevier, vol. 121(C), pages 578-591.
    10. Ndhlovu, Thinkwell & Maree, Tania, 2022. "Consumer brand engagement: Refined measurement scales for product and service contexts," Journal of Business Research, Elsevier, vol. 146(C), pages 228-240.
    11. McLean, Graeme & Osei-Frimpong, Kofi & Barhorst, Jennifer, 2021. "Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement," Journal of Business Research, Elsevier, vol. 124(C), pages 312-328.
    12. Matthew M. Mars & Hope Jensen Schau & Tyler E. Thorp, 2023. "Narrative curation and stewardship in contested marketspaces," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 418-443, March.
    13. Luis Alfonso Dau & Aya S. Chacar & Marjorie A. Lyles & Jiatao Li, 2022. "Informal institutions and international business: Toward an integrative research agenda," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(6), pages 985-1010, August.
    14. Tammar B. Zilber, 2011. "Institutional Multiplicity in Practice: A Tale of Two High-Tech Conferences in Israel," Organization Science, INFORMS, vol. 22(6), pages 1539-1559, December.
    15. da Silva, Agostinho & Almeida, Isabel, 2020. "Towards INDUSTRY 4.0 | a case STUDY in ornamental stone sector," Resources Policy, Elsevier, vol. 67(C).
    16. Victoria Johnson & Walter W. Powell, 2015. "Poisedness and Propagation: Organizational Emergence and the Transformation of Civic Order in 19th-Century New York City," NBER Working Papers 21011, National Bureau of Economic Research, Inc.
    17. Shan, Wei & Qiao, Tong & Zhang, Mingli, 2020. "Getting more resources for better performance: The effect of user-owned resources on the value of user-generated content," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    18. Vincenzo Basile & Francesca Loia & Nunzia Capobianco & Roberto Vona, 2023. "An ecosystems perspective on the reconversion of offshore platforms: Towards a multi‐level governance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1615-1631, July.
    19. Hao Ren & Rongrong Wang & Suopeng Zhang & An Zhang, 2017. "How Do Internet Enterprises Obtain Sustainable Development of Organizational Ecology? A Case Study of LeEco Using Institutional Logic Theory," Sustainability, MDPI, vol. 9(8), pages 1-21, August.
    20. Maxim Voronov & Mary Ann Glynn & Klaus Weber, 2022. "Under the Radar: Institutional Drift and Non‐Strategic Institutional Change," Journal of Management Studies, Wiley Blackwell, vol. 59(3), pages 819-842, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:19:y:2023:i:1:d:10.1057_s41254-021-00222-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.