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Gastrodiplomacy in tourism

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  • Wantanee Suntikul

Abstract

This conceptual paper articulates gastrodiplomacy in tourism as an area of study and policy. Gastrodiplomacy, the strategic use of cuisine in influencing perceptions of a nation, is positioned within the public diplomacy spectrum, and the intersections among food, tourism and diplomacy – in theory and practice – are investigated. The roles of food and tourism in nation branding are explored, leading to a detailed exposition on the multiple ways in which tourism is implicated in national gastrodiplomacy campaigns, as well as in grassroots “citizen diplomacy” involving food. The “ambassadorial” roles performed by people and the various “zones of contact” at which gastrodiplomacy in tourism is played out are identified as aspects of particular relevance for study. The paper calls for more integrated and holistic approaches to gastrodiplomacy in tourism, both in research and in policy, that address the tourism “foodscape” of a nation as a whole, as a realm of diplomatic potential.

Suggested Citation

  • Wantanee Suntikul, 2019. "Gastrodiplomacy in tourism," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(9), pages 1076-1094, May.
    • Handle: RePEc:taf:rcitxx:v:22:y:2019:i:9:p:1076-1094
    DOI: 10.1080/13683500.2017.1363723
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    Cited by:

    1. Norberto Muñiz-Martinez & Magdalena Florek, 2023. "Food-based place branding as holistic place ecosystems: the case of Basque Gastronomic Ecosystem," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 155-166, March.
    2. Ajeng Puspa Marlinda & Bambang Cipto & Faris Al-Fadhat & Hasse Jubba, 2021. "South Korea's Halal Tourism Policy - The Primacy of Demographic Changes and Regional Diplomacy," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 10, May.

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