An international examination of private sector perspectives on city brand architectures
Author
Abstract
Suggested Citation
DOI: 10.1057/s41254-016-0032-8
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Andrea Insch, 2011. "Branding the City as an Attractive Place to Live," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 8-14, Palgrave Macmillan.
- Laforet, Sylvie & Saunders, John, 2005. "Managing Brand Portfolios: How Strategies Have Changed," Journal of Advertising Research, Cambridge University Press, vol. 45(3), pages 314-327, September.
- Kevin Lane Keller & Donald R. Lehmann, 2006. "Brands and Branding: Research Findings and Future Priorities," Marketing Science, INFORMS, vol. 25(6), pages 740-759, 11-12.
- Graham Hankinson, 2015. "Rethinking the Place Branding Construct," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 13-31, Springer.
- Keith Dinnie, 2011. "Introduction to the Theory of City Branding," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 3-7, Palgrave Macmillan.
- Konecnik Ruzzier, Maja & de Chernatony, Leslie, 2013. "Developing and applying a place brand identity model: The case of Slovenia," Journal of Business Research, Elsevier, vol. 66(1), pages 45-52.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Anubhav A. Mishra, 2018. "Consumer responses to brand deletion," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 160-170, March.
- Venkatesh Shankar & Pablo Azar & Matthew Fuller, 2008. "—: A Multicategory Brand Equity Model and Its Application at Allstate," Marketing Science, INFORMS, vol. 27(4), pages 567-584, 07-08.
- Tohru Yoshioka-Kobayashi & Tomofumi Miyanoshita & Daisuke Kanama, 2020. "Revisiting incremental product innovations in the food-manufacturing industry: an empirical study on the effect of intellectual property rights," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 9(1), pages 1-19, December.
- Kim, Sang-Joon & Bae, John & Oh, Hannah, 2019. "Financing strategically: The moderation effect of marketing activities on the bifurcated relationship between debt level and firm valuation of small and medium enterprises," The North American Journal of Economics and Finance, Elsevier, vol. 48(C), pages 663-681.
- Bae, John & Kim, Sang-Joon & Oh, Hannah, 2017. "Taming polysemous signals: The role of marketing intensity on the relationship between financial leverage and firm performance," Review of Financial Economics, Elsevier, vol. 33(C), pages 29-40.
- Cristina Moreira & Ana Côrte-Real & Paulo Lencastre, 2010. "The image of Agriculture in Portugal," Working Papers de Gestão (Management Working Papers) 04, Católica Porto Business School, Universidade Católica Portuguesa.
- Stefan Buehler & Daniel Halbheer, 2011.
"Selling when Brand Image Matters,"
Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 167(1), pages 102-118, March.
- Stefan Bühler & Daniel Halbheer, 2010. "Selling When Brand Image Matters," University of St. Gallen Department of Economics working paper series 2010 2010-14, Department of Economics, University of St. Gallen.
- Vlad I. Rosca & Cristina Veronica Partenie, 2018. "A theoretical overview on understanding customer-based brand equity," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 19-28.
- Adeoye, I.A. & Ayodele, O.E. & Adesuyi, I.O & Ayo, M.F, 2021. "Brand Association and Sales Growth: The Flour Milling Industry Experience," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(7), pages 727-731, July.
- Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
- Teresa Barros & Paula Rodrigues & Nelson Duarte & Xue-Feng Shao & F. V. Martins & H. Barandas-Karl & Xiao-Guang Yue, 2020. "The Impact of Brand Relationships on Corporate Brand Identity and Reputation—An Integrative Model," JRFM, MDPI, vol. 13(6), pages 1-21, June.
- Yauheniya Barkun & Ewa Glińska & Katarzyna Dębkowska, 2021. "Differentiation of regional attractiveness for gaining talents in the context of place branding theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 78-92, March.
- Deepa Chandrasekaran & Gerard J. Tellis, 2008. "Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?," Marketing Science, INFORMS, vol. 27(5), pages 844-860, 09-10.
- Dean Karlan & Adam Osman & Nour Shammout, 2021.
"Increasing Financial Inclusion in the Muslim World: Evidence from an Islamic Finance Marketing Experiment,"
The World Bank Economic Review, World Bank, vol. 35(2), pages 376-397.
- Karlan,Dean S. & Osman,Adam Mohamed & Shammout,Nour Musallam, 2020. "Increasing Financial Inclusion in the Muslim World : Evidence from an Islamic Finance Marketing Experiment," Policy Research Working Paper Series 9200, The World Bank.
- Alban Verchere, 2022. "Is social polarization bad for the planet? A theoretical inquiry," Bulletin of Economic Research, Wiley Blackwell, vol. 74(2), pages 427-456, April.
- Donald R. Lehmann, 2017. "Creating and writing effective research," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 171-179, July.
- Jie Bai, 2016. "Melons as Lemons: Asymmetric Information, Consumer Learning and Seller Reputation," Natural Field Experiments 00540, The Field Experiments Website.
- Yupin Yang & Mengze Shi & Avi Goldfarb, 2009. "Estimating the Value of Brand Alliances in Professional Team Sports," Marketing Science, INFORMS, vol. 28(6), pages 1095-1111, 11-12.
- Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
- Dirk Crass & Dirk Czarnitzki & Andrew A. Toole, 2019.
"The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations,"
International Journal of the Economics of Business, Taylor & Francis Journals, vol. 26(1), pages 157-176, January.
- Crass, Dirk & Czarnitzki, Dirk & Toole, Andrew A., 2019. "The Dynamic Relationship Between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 26(1), pages 157-176.
- Dirk Crass & Dirk Czarnitzki & Andrew A Toole, 2016. "The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," Working Papers of Department of Management, Strategy and Innovation, Leuven 526330, KU Leuven, Faculty of Economics and Business (FEB), Department of Management, Strategy and Innovation, Leuven.
- Crass, Dirk & Czarnitzki, Dirk & Toole, Andrew A., 2016. "The dynamic relationship between investments in brand equity and firm profitability: Evidence using trademark registrations," ZEW Discussion Papers 16-004, ZEW - Leibniz Centre for European Economic Research.
More about this item
Keywords
city branding; city brand architecture; place branding; place marketing; branding; brand architecture;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:13:y:2017:i:3:d:10.1057_s41254-016-0032-8. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.