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Introduction to the Theory of City Branding

In: City Branding

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  • Keith Dinnie

Abstract

City branding is a topic of significant interest to both academics and policy makers. As cities compete globally to attract tourism, investment and talent, as well as to achieve many other objectives, the concepts of brand strategy are increasingly adopted from the commercial world and applied in pursuit of urban development, regeneration and quality of life. Much of the published research into city branding originates in the disciplines of marketing and urban studies, two fields that have tended to follow parallel rather than interdisciplinary paths. By drawing upon a range of contributors from diverse theoretical backgrounds, the chapters in Part I of the book aim to provide richly differing perspectives on the theory of city branding. This chapter highlights some of the key themes in the city branding literature, provides an overview of the core concepts addressed by the authors of the chapters that appear in Part I of the book, and links these themes and concepts to the examples of city branding practice that appear in Part II.

Suggested Citation

  • Keith Dinnie, 2011. "Introduction to the Theory of City Branding," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 3-7, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_1
    DOI: 10.1057/9780230294790_1
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    Cited by:

    1. Meiling Han & Martin de Jong & Minghui Jiang, 2019. "City Branding and Industrial Transformation from Manufacturing to Services: Which Pathways do Cities in Central China Follow?," Sustainability, MDPI, vol. 11(21), pages 1-46, October.
    2. Chad Milewicz & Kai-Michael Griese & Aliosha Alexandrov, 2017. "An international examination of private sector perspectives on city brand architectures," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(3), pages 205-222, August.
    3. Steven Chen & Eric Shih, 2019. "City branding through cinema: the case of postcolonial Hong Kong," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 505-521, September.
    4. Ole Have Jørgensen, 2016. "Place and city branding in Danish municipalities with focus on political involvement and leadership," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 68-77, February.
    5. Ole Have Jørgensen, 2016. "Key performance indicators in Danish place and city branding – Proposal for a new brand strategy platform," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 339-351, November.

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