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Creating and writing effective research

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  • Donald R. Lehmann

Abstract

A successful career as an academic researcher is generally driven by intrinsic interest, good taste in problem selection, careful execution (effort), and good communication. Different approaches have proven to be successful and different researchers are suited to different styles. Nonetheless, some general characteristics underlie much successful research. Importantly, unless a person is interested in a problem (and others are also), there is little chance the work will be completed and, if it is, it will have impact. Further, most successful research addresses a relevant problem and is analyzed and communicated in a straightforward way. Importantly, however, no single approach is best. Rather, each researcher is best off tailoring their approach to their own skills and interests.

Suggested Citation

  • Donald R. Lehmann, 2017. "Creating and writing effective research," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(3), pages 171-179, July.
    • Handle: RePEc:taf:jgsmks:v:27:y:2017:i:3:p:171-179
    DOI: 10.1080/21639159.2017.1318670
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    References listed on IDEAS

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    1. Leigh McAlister, 2016. "Rigor versus method imperialism," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 565-567, September.
    2. Kevin Lane Keller & Donald R. Lehmann, 2006. "Brands and Branding: Research Findings and Future Priorities," Marketing Science, INFORMS, vol. 25(6), pages 740-759, 11-12.
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