Place and city branding in Danish municipalities with focus on political involvement and leadership
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DOI: 10.1057/pb.2015.18
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References listed on IDEAS
- Erik-Hans Klijn & Jasper Eshuis & Erik Braun, 2012. "The Influence of Stakeholder Involvement on The Effectiveness of Place Branding," Public Management Review, Taylor & Francis Journals, vol. 14(4), pages 499-519, May.
- Thomas Niedomysl, 2004. "Evaluating the Effects of Place-Marketing Campaigns on Interregional Migration in Sweden," Environment and Planning A, , vol. 36(11), pages 1991-2009, November.
- Keith Dinnie, 2011. "Introduction to the Theory of City Branding," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 3-7, Palgrave Macmillan.
- Alan C. Middleton, 2011. "City Branding and Inward Investment," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 15-26, Palgrave Macmillan.
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Keywords
shareholder perspective; place brand objectives; place development strategies; funding of place branding; municipalities; political leadership;All these keywords.
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