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City Branding and Inward Investment

In: City Branding

Author

Listed:
  • Alan C. Middleton

Abstract

In a world where cities and regions aggressively compete for investment from public and private sectors, brand reputation is critical. The brand is both a lens through which information is viewed and a decision criterion.

Suggested Citation

  • Alan C. Middleton, 2011. "City Branding and Inward Investment," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 15-26, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_3
    DOI: 10.1057/9780230294790_3
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    Cited by:

    1. Molina, Arturo & Fernández, Alejandra C. & Gómez, Mar & Aranda, Evangelina, 2017. "Differences in the city branding of European capitals based on online vs. offline sources of information," Tourism Management, Elsevier, vol. 58(C), pages 28-39.
    2. Warren, Giannina & Dilmperi, Athina & Dinnie, Keith, 2021. "Power struggles and playing politics: An application of Bourdieu's cultural intermediation theory to place marketing," Annals of Tourism Research, Elsevier, vol. 91(C).
    3. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
    4. Ole Have Jørgensen, 2016. "Place and city branding in Danish municipalities with focus on political involvement and leadership," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 68-77, February.
    5. Ole Have Jørgensen, 2016. "Key performance indicators in Danish place and city branding – Proposal for a new brand strategy platform," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 339-351, November.

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