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Evaluating the Effects of Place-Marketing Campaigns on Interregional Migration in Sweden

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  • Thomas Niedomysl

    (Institute for Housing and Urban Research, and Department of Social and Economic Geography, Uppsala University, PO Box 785, 801 29 Gävle, Sweden)

Abstract

During the last few years, Swedish municipalities have become increasingly engaged in competition to attract in-migrants. An important element of these efforts has been the use of place-marketing campaigns and promotion. Very little is known, however, about these attempts in terms of the number of municipalities involved, economic efforts, ways of marketing, target groups, etc. Furthermore, and more importantly, as for place-marketing studies in general, there have been few attempts at evaluation. The author's purpose is to provide an overview and to evaluate the effects of place-marketing efforts made by municipalities in Sweden to attract in-migrants. The empirical material is based largely on survey responses from 220 municipalities, and provides data for a general overview as well as for the evaluative approaches employed in the study. Among other findings, the results suggest that, although this kind of marketing has definitely become more important over the last few years, there is little evidence of any significant effects on interregional migration flows.

Suggested Citation

  • Thomas Niedomysl, 2004. "Evaluating the Effects of Place-Marketing Campaigns on Interregional Migration in Sweden," Environment and Planning A, , vol. 36(11), pages 1991-2009, November.
  • Handle: RePEc:sae:envira:v:36:y:2004:i:11:p:1991-2009
    DOI: 10.1068/a36210
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    References listed on IDEAS

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    1. Jolanta Dziembowska-Kowalska & Rolf H. Funck, 2000. "Cultural activities as a location factor in European competition between regions: Concepts and some evidence," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 34(1), pages 1-12.
    2. Dawn D. Thilmany & Travis J. Lybbert, 2000. "Migration effects of Olympic siting: A pooled time series cross-sectional analysis of host regions," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 34(3), pages 405-420.
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    Cited by:

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    2. Andrés Rodríguez-Pose & Tobias D. Ketterer, 2012. "Do Local Amenities Affect The Appeal Of Regions In Europe For Migrants?," Journal of Regional Science, Wiley Blackwell, vol. 52(4), pages 535-561, October.
    3. Ida Andersson & Thomas Niedomysl, 2010. "Clamour For Glamour? City Competition For Hosting The Swedish Tryouts To The Eurovision Song Contest," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 101(2), pages 111-125, April.
    4. Ye Seul Choi & Up Lim, 2015. "Effects of Regional Creative Milieu on Interregional Migration of the Highly Educated in Korea: Evidence from Hierarchical Cross-Classified Linear Modeling," Sustainability, MDPI, vol. 7(12), pages 1-18, December.
    5. Mingzhi Hu & Zhenguo Lin & Yingchun Liu, 2023. "Amenities, Housing Affordability, and Education Elites," The Journal of Real Estate Finance and Economics, Springer, vol. 66(1), pages 141-168, January.
    6. Stamatis Kalogirou, 2012. "Testing local versions of correlation coefficients," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 32(1), pages 45-61, March.
    7. Ole Have Jørgensen, 2016. "Place and city branding in Danish municipalities with focus on political involvement and leadership," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 68-77, February.
    8. Ole Have Jørgensen, 2016. "Key performance indicators in Danish place and city branding – Proposal for a new brand strategy platform," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 339-351, November.

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