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A visualisation tool to understand disease prevention and control practices of stakeholders working along the poultry supply chain in southern India

Author

Listed:
  • Chamithri Greru

    (Northumbria University)

  • Rebekah Thompson

    (Royal Holloway University of London)

  • Vasudevan Gowthaman

    (Veterinary College and Research Institute Campus)

  • Saranya Shanmugasundaram

    (Veterinary College and Research Institute Campus)

  • Nagaarjun Ganesan

    (Veterinary College and Research Institute Campus)

  • T. R. Gopala Krishna Murthy

    (Veterinary College and Research Institute Campus)

  • Mahmoud Eltholth

    (University of Edinburgh
    Kafrelsheikh University)

  • Jennifer Cole

    (Royal Holloway University of London)

  • Jyoti Joshi

    (Amity University)

  • Ravikiran Runjala

    (Amity University)

  • Madhumita Nath

    (Amity University)

  • Nagendra R. Hegde

    (National Institute of Animal Biotechnology (NIAB))

  • Nicola Williams

    (University of Liverpool)

  • Alison Prendiville

    (University of the Arts London)

Abstract

In this paper, we show how we developed a visualisation tool to challenge perceived notions about biosecurity on poultry farms. Veterinarians and veterinary public health professionals tend to present biosecurity measures as a universal and cost-effective solution for preventing and controlling diseases on farms. However, we illustrate how biosecurity is an ill-defined term, making it difficult to talk about or apply in practice. As a result, we demonstrate how we moved away from using the term biosecurity in our research by designing a visualisation tool. The tool was to allow us to open up dialogue around disease prevention and control, and make tangible the tacit situated practices of stakeholders working along the poultry supply chain. Our findings show that for those working along the poultry supply chain, the term biosecurity was either consistently open to interpretation, or too rigid to reflect or allow for local variations. We conclude by highlighting how our visualisation tool offers insights into why researchers must move beyond using biosecurity as a term, and instead envisage, design, and develop local solutions to prevent and control diseases on poultry farms.

Suggested Citation

  • Chamithri Greru & Rebekah Thompson & Vasudevan Gowthaman & Saranya Shanmugasundaram & Nagaarjun Ganesan & T. R. Gopala Krishna Murthy & Mahmoud Eltholth & Jennifer Cole & Jyoti Joshi & Ravikiran Runja, 2022. "A visualisation tool to understand disease prevention and control practices of stakeholders working along the poultry supply chain in southern India," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
    • Handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01188-3
    DOI: 10.1057/s41599-022-01188-3
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    References listed on IDEAS

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    1. Rachel Kallus, 2016. "Citizenship in action: participatory urban visualization in contested urban space," Journal of Urban Design, Taylor & Francis Journals, vol. 21(5), pages 616-637, September.
    2. S M Thumbi & M Kariuki Njenga & Thomas L Marsh & Susan Noh & Elkanah Otiang & Peninah Munyua & Linus Ochieng & Eric Ogola & Jonathan Yoder & Allan Audi & Joel M Montgomery & Godfrey Bigogo & Robert F , 2015. "Linking Human Health and Livestock Health: A “One-Health” Platform for Integrated Analysis of Human Health, Livestock Health, and Economic Welfare in Livestock Dependent Communities," PLOS ONE, Public Library of Science, vol. 10(3), pages 1-18, March.
    3. Sue Walker, 2019. "Effective antimicrobial resistance communication: the role of information design," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-16, December.
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