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Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products

Author

Listed:
  • Mahir Pradana

    (Telkom University)

  • Nurafni Rubiyanti

    (Telkom University)

  • Frederic Marimon

    (Universitat Internacional de Catalunya)

Abstract

This article is among the few focusing on halal young consumer behavior in Indonesia. The focus is to examine the topic of halal food product purchase intention. Here, we focus specifically on Muslim teenagers in Indonesia to explore whether they still hold on to the halal principle that most Muslims adhere to when consuming food. This research examine their halal awareness based on theory of planned behavior (TPB) theory and compare it to the previous publications so far. To reach this objective, we used quantitative methodology. Our data was acquired from 161 Indonesian young Muslim consumers. Furthermore, the variance-based structural equation modeling and Theory of Planned Behavior (TPB) research model were utilized. Our findings demonstrate that subjective norm and attitude are significant determinants of halal food buying intent. However, perceived behavioral control has not been established as a purchase intention component. Finally, this study provides additional research on halal consumer behavior, focusing on the empirical findings of young Indonesian consumers, especially seen from TPB perspective.

Suggested Citation

  • Mahir Pradana & Nurafni Rubiyanti & Frederic Marimon, 2024. "Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-8, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02559-0
    DOI: 10.1057/s41599-023-02559-0
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    References listed on IDEAS

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    1. Pradana, Mahir & Huertas-García, Rubén & Marimon, Frederic, 2020. "Spanish Muslims’ halal food purchase intention," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(2), May.
    2. Meixner, Oliver & Friedl, Raphael & Hartl, Barbara, 2018. "Preferences for Attributes of Halal Meat: Empirical Evidence from the Muslim Community in Vienna, Austria," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(3), June.
    3. Fu, Senhui & Yan, Qing & Feng, Guangchao Charles, 2018. "Who will attract you? Similarity effect among users on online purchase intention of movie tickets in the social shopping context," International Journal of Information Management, Elsevier, vol. 40(C), pages 88-102.
    4. Karijn Bonne & Wim Verbeke, 2008. "Religious values informing halal meat production and the control and delivery of halal credence quality," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 25(1), pages 35-47, January.
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