IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v10y2023i1d10.1057_s41599-023-02330-5.html
   My bibliography  Save this article

The use of a fitness app for customer recommendation: linear models and qualitative comparative analysis

Author

Listed:
  • Fernando García-Pascual

    (Universitat de València)

  • Manel Valcarce-Torrente

    (Universidad Internacional de Valencia)

  • Ferran Calabuig

    (Universitat de València)

  • Jerónimo García-Fernández

    (Universidad de Sevilla)

Abstract

The use of technology within sports services has become an important field of study. Currently, the vast majority of sports services offer their users mobile applications to facilitate aspects such as communication and information. Within fitness centres, these mobile applications have become key elements to keep users informed and to reinforce behaviours such as loyalty towards the service. This study analyses the influence of mobile applications used in fitness centres on users’ recommendations of the app. Two methodologies were used to measure users’ perceptions: linear models and qualitative comparative analysis. The main results show that certain dimensions of the Mobile App Rating Scale (MARS) have a strong influence on users’ future app recommendations as well as the influence of users’ gender and age. It is important for managers of these sports services to implement technologies that provide two-way communication with users and therefore facilitate positive app recommendations. Furthermore, analysing the data using these two methodologies offers researchers a more detailed examination to better understand customers’ perceptions and, consequently, to establish more precise actions within the service.

Suggested Citation

  • Fernando García-Pascual & Manel Valcarce-Torrente & Ferran Calabuig & Jerónimo García-Fernández, 2023. "The use of a fitness app for customer recommendation: linear models and qualitative comparative analysis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-8, December.
    • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02330-5
    DOI: 10.1057/s41599-023-02330-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-023-02330-5
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-023-02330-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Josep Crespo-Hervás & Ferran Calabuig-Moreno & Vicente Prado-Gascó & Vicente Añó-Sanz & Juan Núñez-Pomar, 2019. "The role of passion in the quality-value-satisfaction-intentions chain: linear models and the QCA approach for athletes," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 32(1), pages 352-369, January.
    2. Jairo León-Quismondo & Jorge García-Unanue & Pablo Burillo, 2020. "Best Practices for Fitness Center Business Sustainability: A Qualitative Vision," Sustainability, MDPI, vol. 12(12), pages 1-17, June.
    3. Hyeongjin Ahn & Eunil Park, 2023. "Motivations for user satisfaction of mobile fitness applications: An analysis of user experience based on online review comments," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-7, December.
    4. Fernando García-Pascual & Carlos Pérez-Campos & Joaquín García Sánchez & Ana Soto-Rubio & Sergio Aguado Berenguer, 2021. "Models of Sports Management in Fitness Centres. Influence of Sex, Age and Sport Frequency. Linear Models vs. Qualitative Comparative Analysis," Sustainability, MDPI, vol. 13(16), pages 1-11, August.
    5. Paloma Escamilla-Fajardo & Juan Núñez-Pomar & David Parra-Camacho, 2019. "Does the organizational climate predict the innovation in sports clubs?," Journal of Entrepreneurship and Public Policy, Emerald Group Publishing Limited, vol. 8(1), pages 103-121, August.
    6. António C. Sousa & Susana N. Ferrinho & Bruno Travassos, 2023. "The Use of Wearable Technologies in the Assessment of Physical Activity in Preschool- and School-Age Youth: Systematic Review," IJERPH, MDPI, vol. 20(4), pages 1-21, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Antoine Barbier & Barbara Evrard & Nadine Dermit-Richard, 2023. "Predictive Modelling of Sports Facility Use: A Model of Aquatic Centre Attendance," Sustainability, MDPI, vol. 15(5), pages 1-17, February.
    2. Daniel Duclos-Bastías & Frano Giakoni-Ramírez & David Parra-Camacho & Wladimir Rendic-Vera & Norman Rementería-Vera & Guillermo Gajardo-Araya, 2021. "Better Managers for More Sustainability Sports Organizations: Validation of Sports Managers Competency Scale (COSM) in Chile," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    3. Mohammad Ali Yousef Yamin & Omima Abdalla Abass Abdalatif, 2024. "Examining consumer behavior towards adoption of quick response code mobile payment systems: transforming mobile payment in the fintech industry," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
    4. Ryang Suk Lee & Sheng Yen Lee, 2023. "Analysis of Relationship between Service Quality of Food and Beverage and Customer Behaviors for Sustainable Golf Course Management," Sustainability, MDPI, vol. 15(14), pages 1-19, July.
    5. Ardvin Kester S. Ong & Yogi Tri Prasetyo & Kerr Lorenzo Picazo & Kim Aaron Salvador & Bobby Ardiansyah Miraja & Yoshiki B. Kurata & Thanatorn Chuenyindee & Reny Nadlifatin & Anak Agung Ngurah Perwira , 2021. "Gym-Goers Preference Analysis of Fitness Centers during the COVID-19 Pandemic: A Conjoint Analysis Approach for Business Sustainability," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
    6. Yihan Huang & Daehwan Kim, 2023. "How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement," Sustainability, MDPI, vol. 15(17), pages 1-24, August.
    7. Luiza Ossowska & Dariusz Kloskowski & Dorota Janiszewska, 2024. "The Rural Sport Event—The Atmosphere from the Participants’ Perspective," Tourism and Hospitality, MDPI, vol. 5(4), pages 1-16, October.
    8. Jairo León-Quismondo & José Bonal & Pablo Burillo & Álvaro Fernández-Luna, 2023. "How Can We Improve Running Events? The IPA4RE Questionnaire and Its Potential Impact on the Experience of Runners," IJERPH, MDPI, vol. 20(3), pages 1-12, January.
    9. Kyungbo Park & Jeonghwa Cha & Jongyi Hong, 2023. "Developing a Framework for Evaluating and Predicting Management Innovation in Public Research Institutions," Sustainability, MDPI, vol. 15(9), pages 1-18, April.
    10. Jairo León-Quismondo & José Bonal & Pablo Burillo & Álvaro Fernández-Luna, 2020. "Walkability and Fitness Center Prices, Opening Hours, and Extra Services: The Case of Madrid, Spain," IJERPH, MDPI, vol. 17(15), pages 1-10, August.
    11. Fernando García-Pascual & Carlos Pérez-Campos & Joaquín García Sánchez & Ana Soto-Rubio & Sergio Aguado Berenguer, 2021. "Models of Sports Management in Fitness Centres. Influence of Sex, Age and Sport Frequency. Linear Models vs. Qualitative Comparative Analysis," Sustainability, MDPI, vol. 13(16), pages 1-11, August.
    12. Yanzhi Liu & Rong Cao & Zheng Wang, 2023. "Does Help-Seeking Message Content Impact Online Charitable Behavior? A Qualitative Comparative Analysis Based on 40 Waterdrop Projects," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
    13. Dana Badau & Adela Badau & Gabriel Manolache & Mircea Ion Ene & Adriana Neofit & Vlad Teodor Grosu & Virgil Tudor & Radu Sasu & Raluca Moraru & Liviu Moraru, 2021. "The Motor Impact of the Static Balance in the Up Plank Position on Three Different Balls in Physical Activities of Physical Education Students," IJERPH, MDPI, vol. 18(4), pages 1-14, February.
    14. Salvador Angosto & Jerónimo García-Fernández & Moisés Grimaldi-Puyana, 2023. "A systematic review of intention to use fitness apps (2020–2023)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    15. Ricardo Macías & José Bonal & Jairo León-Quismondo & Iyán Iván-Baragaño & Javier del Arco & Pablo Burillo & Álvaro Fernández-Luna, 2023. "Golf Club Management Challenges towards Sustainability: Opportunities and Innovations during and after the COVID-19 Pandemic: A Qualitative Perspective," Sustainability, MDPI, vol. 15(18), pages 1-15, September.
    16. Jerónimo García-Fernández & Jesús Fernández-Gavira & Antonio Jesús Sánchez-Oliver & Pablo Gálvez-Ruíz & Moisés Grimaldi-Puyana & Gabriel Cepeda-Carrión, 2020. "Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age," IJERPH, MDPI, vol. 17(18), pages 1-19, September.
    17. Xu, Zimu & Gonzalez-Serrano, Maria H. & Porreca, Rocco & Jones, Paul, 2021. "Innovative sports-embedded gambling promotion: A study of spectators’ enjoyment and gambling intention during XFL games," Journal of Business Research, Elsevier, vol. 131(C), pages 206-216.
    18. Lucciano Testa & David Parra-Camacho & Ana María Gómez-Tafalla & Fernando Garcia-Pascual & Daniel Duclos-Bastías, 2023. "Local Impact of a Sports Centre: Effects on Future Intentions," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
    19. Tae-Seung Park & Jae-Yoon Kwon, 2022. "Analysis of Crisis Management for Sustainable Development of Fitness Center during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(4), pages 1-12, February.
    20. Sławomir Ostrowski, 2021. "Commitment Ladder in the Relationship between Service Providers and Customers as Added Value in Sustainable Services Development," Sustainability, MDPI, vol. 13(9), pages 1-20, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02330-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.