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Analysis of Crisis Management for Sustainable Development of Fitness Center during the COVID-19 Pandemic

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  • Tae-Seung Park

    (Department of Physical Education, Sejong University, 209, Neungdong-ro, Gwangjin-gu, Seoul 05006, Korea)

  • Jae-Yoon Kwon

    (Department of Fitness MBA, Sangmyung University, Seoul 03016, Korea)

Abstract

The purpose of this research was to verify the importance and performance of sustainable crisis management in Korean fitness centers using Importance-Performance Analysis (IPA). For this study, 304 fitness center executives and managers in Seoul and Gyeonggi region were selected from 21 March to 17 May 2020. Frequency analysis was performed using SPSS 24.0, and exploratory factor analysis was conducted to verify the validity and reliability. Priority analysis and IPA analysis were performed to compare the mean values, and the following results were obtained. In the first quadrant, there were six attributes besides keeping social distancing between employees and customers. In the second quadrant, there were four attributes in addition to regular disinfection of the gymnasium. In the third quadrant, there were six attributes besides maintain clean furniture. Third, there were six attributes other than maintaining clean furniture in the third quadrant. Lastly, in the fourth quadrant, there were three attributes in addition to the restriction of face-to-face meetings. The conclusion was as follows. First, equip supplies for the prevention of COVID-19, keep social distance, and check government support policies. Second, analyze economic support policies, and research their application methods. Third, prepare various non-face-to-face communication methods and Untact (noncontact) marketing strategies. Fourth, make a checklist for factors with relatively little importance.

Suggested Citation

  • Tae-Seung Park & Jae-Yoon Kwon, 2022. "Analysis of Crisis Management for Sustainable Development of Fitness Center during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(4), pages 1-12, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2451-:d:754367
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    1. Ardvin Kester S. Ong & Yogi Tri Prasetyo & Godwin M. Bagon & Christian Hope S. Dadulo & Nathaniel O. Hortillosa & Morrissey A. Mercado & Thanatorn Chuenyindee & Reny Nadlifatin & Satria Fadil Persada, 2022. "Investigating Factors Affecting Behavioral Intention among Gym-Goers to Visit Fitness Centers during the COVID-19 Pandemic: Integrating Physical Activity Maintenance Theory and Social Cognitive Theory," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
    2. Esraa Esam Alharasis & Hossam Haddad & Maha Shehadeh & Ahmad Saleem Tarawneh, 2022. "Abnormal Monitoring Costs Charged for Auditing Fair Value Model: Evidence from Jordanian Finance Industry," Sustainability, MDPI, vol. 14(6), pages 1-21, March.
    3. Miyoung Roh & Youngchyul Choi & Haewon Park, 2023. "Analysis of Issues in Fitness Centers through News Articles before and after the COVID-19 Pandemic in South Korea: Applying Big Data Analysis," Sustainability, MDPI, vol. 15(3), pages 1-19, February.

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