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How Can We Improve Running Events? The IPA4RE Questionnaire and Its Potential Impact on the Experience of Runners

Author

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  • Jairo León-Quismondo

    (Faculty of Sport Sciences, Universidad Europea de Madrid, Calle Tajo, S/N, Villaviciosa de Odón, 28670 Madrid, Spain)

  • José Bonal

    (Faculty of Sport Sciences, Universidad Europea de Madrid, Calle Tajo, S/N, Villaviciosa de Odón, 28670 Madrid, Spain)

  • Pablo Burillo

    (Faculty of Sport Sciences, Universidad Europea de Madrid, Calle Tajo, S/N, Villaviciosa de Odón, 28670 Madrid, Spain)

  • Álvaro Fernández-Luna

    (Faculty of Sport Sciences, Universidad Europea de Madrid, Calle Tajo, S/N, Villaviciosa de Odón, 28670 Madrid, Spain)

Abstract

The benefits that a positive running experience provides to individuals have been broadly studied by the scientific community, with the finding that running sport events are a facilitating tool to attract more individuals into physical activity. This study focuses on a sport management approach to improve the quality and organizational efficiency of running sports events so that a better experience for runners can be provided. The methods of this research consist of the validation of a new questionnaire called ‘The IPA4RE questionnaire’. Furthermore, an IPA analysis for a specific event was carried out. As our main findings, the most valued aspects perceived by consumers are the event atmosphere, security, event route, and convenience of bib collection and event day information. In conclusion, the IPA4RE can be used as a management tool by running event organizers to make more efficient use of their resources and provide a better experience to participants.

Suggested Citation

  • Jairo León-Quismondo & José Bonal & Pablo Burillo & Álvaro Fernández-Luna, 2023. "How Can We Improve Running Events? The IPA4RE Questionnaire and Its Potential Impact on the Experience of Runners," IJERPH, MDPI, vol. 20(3), pages 1-12, January.
    • Handle: RePEc:gam:jijerp:v:20:y:2023:i:3:p:1703-:d:1038915
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    References listed on IDEAS

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    1. Virginia Serrano-Gómez & Oscar García-García & Antonio Rial-Boubeta, 2023. "Using Importance–Performance Analysis (IPA) to Improve Golf Club Management: The Gap between Users and Managers’ Perceptions," Sustainability, MDPI, vol. 15(9), pages 1-12, April.

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