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The age of intelligent retailing: personalized offers in travel for a segment of ONE

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  • B. Vinod

    (Sabre Research)

Abstract

This is the age of intelligent retailing where airlines want to optimize the sale of the base fare and air ancillary bundle to maximize revenues. This paper discusses customer segmentation based on the context for travel, air ancillary bundle recommendation for the personas and personalization of the offer for a segment of one.

Suggested Citation

  • B. Vinod, 2021. "The age of intelligent retailing: personalized offers in travel for a segment of ONE," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(4), pages 473-479, August.
    • Handle: RePEc:pal:jorapm:v:20:y:2021:i:4:d:10.1057_s41272-020-00265-z
    DOI: 10.1057/s41272-020-00265-z
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    References listed on IDEAS

    as
    1. Ben Vinod, 2016. "Big Data in the travel marketplace," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(5), pages 352-359, October.
    2. Ben Vinod & Richard Ratliff & Vikram Jayaram, 2018. "An approach to offer management: maximizing sales with fare products and ancillaries," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(2), pages 91-101, April.
    3. B. Vinod, 2019. "Hotel retailing with attribute-based room pricing and inventory control," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(6), pages 429-433, December.
    4. Opricovic, Serafim & Tzeng, Gwo-Hshiung, 2004. "Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS," European Journal of Operational Research, Elsevier, vol. 156(2), pages 445-455, July.
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    Cited by:

    1. Alberto Guerrini & Gabriele Ferri & Stefano Rocchi & Marcelo Cirelli & Vicente Piña & Antoine Grieszmann, 2023. "Personalization @ scale in airlines: combining the power of rich customer data, experiential learning, and revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(2), pages 171-180, April.

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