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Big Data in the travel marketplace

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  • Ben Vinod

    (Sabre Research)

Abstract

We are beginning to see that Big Data will have a profound impact on gaining consumer insights, improving process efficiencies and enhancing the consumer experience. In the travel industry, travel suppliers, Online Travel Agencies and Global Distribution Systems have access to vast amounts of data from across the travel value chain – marketing and lead generation, interactive selling, fulfillment and customer care. Big Data can offer unique insights into consumer preferences and behavior patterns to improve conversion rates and revenues. This article focuses on the role of Big Data, the skills required in an organization to leverage Big Data in travel followed with examples of Big Data applications related to travel as it applies to suppliers, online and traditional travel agencies.

Suggested Citation

  • Ben Vinod, 2016. "Big Data in the travel marketplace," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(5), pages 352-359, October.
    • Handle: RePEc:pal:jorapm:v:15:y:2016:i:5:d:10.1057_rpm.2016.30
    DOI: 10.1057/rpm.2016.30
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    References listed on IDEAS

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    1. Hal R. Varian, 2014. "Big Data: New Tricks for Econometrics," Journal of Economic Perspectives, American Economic Association, vol. 28(2), pages 3-28, Spring.
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    Cited by:

    1. B. Vinod, 2021. "The age of intelligent retailing: personalized offers in travel for a segment of ONE," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(4), pages 473-479, August.
    2. Martin Falk & Markku Vieru, 2019. "Myth of early booking gains," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(1), pages 52-64, February.

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