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Overtourism: a revenue management perspective

Author

Listed:
  • Hugues Seraphin

    (University of Winchester)

  • Stanislav Ivanov

    (Varna University of Management)

Abstract

This research note addresses the overtourism phenomenon from a revenue management perspective. The paper claims that overtourism is an indication of a revenue management failure, on both destination and corporate levels, because the demand surpasses the capacity of the destination. Overtourism provides destinations and tourist companies with opportunities to replace extensive growth (more tourists) with intensive growth (higher prices) in order to match demand and supply. Various pricing, non-pricing and combined revenue management techniques can be used utilised for this.

Suggested Citation

  • Hugues Seraphin & Stanislav Ivanov, 2020. "Overtourism: a revenue management perspective," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(3), pages 146-150, June.
    • Handle: RePEc:pal:jorapm:v:19:y:2020:i:3:d:10.1057_s41272-020-00241-7
    DOI: 10.1057/s41272-020-00241-7
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    References listed on IDEAS

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    5. Hugues Seraphin & Vanessa Gowreesunkar & Mustafeed Zaman & Stéphane Bourliataux-Lajoinie, 2019. "Community based festivals as a tool to tackle tourismphobia and antitourism movements," Post-Print hal-03165057, HAL.
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    Cited by:

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    4. Dirk Schmücker & Julian Reif & Eric Horster & Denise Engelhardt & Nele Höftmann & Lisa Naschert & Christof Radlmayr, 2023. "The INPReS Intervention Escalation Framework for Avoiding Overcrowding in Tourism Destinations," Tourism and Hospitality, MDPI, vol. 4(2), pages 1-11, April.
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    6. Wojciech Fedyk & Mariusz Sołtysik & Justyna Bagińska & Mateusz Ziemba & Małgorzata Kołodziej & Jacek Borzyszkowski, 2022. "Changes in DMO’s Orientation and Tools to Support Organizations in the Era of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(18), pages 1-19, September.

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