IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i18p11611-d916166.html
   My bibliography  Save this article

Changes in DMO’s Orientation and Tools to Support Organizations in the Era of the COVID-19 Pandemic

Author

Listed:
  • Wojciech Fedyk

    (Department of Tourism, Wroclaw University of Health and Sport Sciences, al. I.J. Paderewskiego 35, 51-612 Wrocław, Poland)

  • Mariusz Sołtysik

    (Department of Tourism, Wroclaw University of Health and Sport Sciences, al. I.J. Paderewskiego 35, 51-612 Wrocław, Poland)

  • Justyna Bagińska

    (Department of Tourism and Recreation, WSH University in Wroclaw, ul. Ostrowskiego 22, 53-238 Wrocław, Poland)

  • Mateusz Ziemba

    (Faculty in Chorzow, WSB University in Poznan, ul. Sportowa 29, 41-506 Chorzów, Poland)

  • Małgorzata Kołodziej

    (Department of Biostructure, Wroclaw University of Health and Sport Sciences, al. I.J. Paderewskiego 35, 51-612 Wrocław, Poland)

  • Jacek Borzyszkowski

    (Faculty of Business, WSB University in Gdansk, al. Grunwaldzka 238A, 80-266 Gdansk, Poland)

Abstract

Following the COVID-19 pandemic, the tourism industry has been hit by the biggest crisis in its history. Its effects are visible throughout the tourism industry, including the management system (DMOs). The study aim is to the determine the changes that have been taking place in the operation of the destination management organizations (DMOs) in Poland as a result, including the usage of existing or expected organizational support tools. The study consisted of three stages: desk research, diagnostic survey, and qualitative and statistical analyses. Empirical data from all 16 regional DMOs in Poland were collected, including the use and effectiveness of the anti-crisis assistance programs, expectations towards the support tools, actions taken to mitigate the pandemic effects, and the changes in selected marketing activities and support strategies in the pre- and post-pandemic period. The study results indicated the insufficient availability of tools supporting the organizations’ activities during a pandemic and little use by the DMOs of most of the tools offered by the anti-crisis programs, alongside a moderate assessment of their effectiveness. The need to modify anti-crisis programs and/or expand them to include other forms of assistance available to the DMOs was identified. The proposed research tool can be implemented to assess the necessary actions taken during the crisis in other types of tourism organizations in various regions.

Suggested Citation

  • Wojciech Fedyk & Mariusz Sołtysik & Justyna Bagińska & Mateusz Ziemba & Małgorzata Kołodziej & Jacek Borzyszkowski, 2022. "Changes in DMO’s Orientation and Tools to Support Organizations in the Era of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(18), pages 1-19, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:18:p:11611-:d:916166
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/18/11611/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/18/11611/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper 93897, University Library of Munich, Germany.
    2. Diana Foris & Adriana Florescu & Tiberiu Foris & Sorin Barabas, 2020. "Improving the Management of Tourist Destinations: A New Approach to Strategic Management at the DMO Level by Integrating Lean Techniques," Sustainability, MDPI, vol. 12(23), pages 1-22, December.
    3. Yang, Yang & Zhang, Carol X. & Rickly, Jillian M., 2021. "A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism1," Annals of Tourism Research, Elsevier, vol. 91(C).
    4. Eunice Minjoo Kang & Seul Ki Lee, 2022. "The Impact of Monetary Benefits in a Pandemic Situation—Navigating Changes in Customer Loyalty through Negative Switching Barriers in the Hotel Industry," Sustainability, MDPI, vol. 14(13), pages 1-19, July.
    5. Maria Della Lucia & Frédéric Dimanche & Ernestina Giudici & Blanca Alejandra Camargo & Anke Winchenbach, 2021. "Enhancing tourism education: The contribution of humanistic management," Humanistic Management Journal, Springer, vol. 6(3), pages 429-449, December.
    6. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    7. Isaac Mizrachi & Ulrike Gretzel, 2020. "Collaborating against COVID-19: bridging travel and travel tech," Information Technology & Tourism, Springer, vol. 22(4), pages 489-496, December.
    8. Dianne Dredge, 2015. "Tourism and Governance," CSR, Sustainability, Ethics & Governance, in: Gianna Moscardo & Pierre Benckendorff (ed.), Education for Sustainability in Tourism, edition 1, chapter 0, pages 75-90, Springer.
    9. John Bessant & Howard Rush & Anna Trifilova, 2015. "Crisis-Driven Innovation: The Case Of Humanitarian Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(06), pages 1-17, December.
    10. Hugues Seraphin & Stanislav Ivanov, 2020. "Overtourism: a revenue management perspective," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(3), pages 146-150, June.
    11. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(5), pages 102-120.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wojciech Fedyk & Mariusz Sołtysik & Justyna Bagińska & Mateusz Ziemba & Małgorzata Kołodziej & Jacek Borzyszkowski, 2022. "How Did the COVID-19 Pandemic Affect Functional Relationships in Activities between Members in a Tourism Organization? A Case Study of Regional Tourism Organizations in Poland," Sustainability, MDPI, vol. 14(19), pages 1-20, October.
    2. Magadán-Díaz, Marta & Sotiriadis, Marios & Rivas-García, Jesús, 2019. "Drivers of eco-innovation in the Spanish hospitality industry," MPRA Paper 94090, University Library of Munich, Germany.
    3. Temperini, Valerio & Gregori, Gian Luca & Pizzichini, Lucia, 2019. "E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study," MPRA Paper 94075, University Library of Munich, Germany.
    4. Papagianni, Efthimia & Papageorgiou, Panagiotis, 2018. "Tourism, economic development and culture in Greece and Bulgaria: Approaches in Thessaloniki and Plovdiv," MPRA Paper 98942, University Library of Munich, Germany.
    5. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
    6. Sheresheva, Marina Y. & Polukhina, Anna N. & Oborin, Matvey S., 2020. "Marketing issues of sustainable tourism development in Russian regions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 33-38.
    7. Oliver Cruz-Milán, 2023. "Loyalty in the time of COVID-19: A review of the literature in tourism destination settings," Post-Print hal-04014427, HAL.
    8. Anca-Gabriela Turtureanu & Rodica Pripoaie & Carmen-Mihaela Cretu & Carmen-Gabriela Sirbu & Emanuel Ştefan Marinescu & Laurentiu-Gabriel Talaghir & Florentina Chițu, 2022. "A Projection Approach of Tourist Circulation under Conditions of Uncertainty," Sustainability, MDPI, vol. 14(4), pages 1-21, February.
    9. George Ekonomou & George Halkos, 2024. "Expanding the tourism energy growth nexus: an empirical analysis within the Eurozone," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 27585-27605, November.
    10. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2020. "Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 25-32.
    11. Fotiadis, Anestis & Williams, Russell Blair, 2017. "“TiCoSa” a 3d matrix conceptual model to investigate visitors’ perceptions in an athletic event," MPRA Paper 90638, University Library of Munich, Germany, revised 17 Apr 2017.
    12. Zouni, Georgia & Digkas, Dimitrios, 2019. "Marketing suggestions for multi-religious tourism development: The case of Thessaloniki," MPRA Paper 98042, University Library of Munich, Germany.
    13. Christou, Evangelos, 2013. "Exploring brand confusion through hotel adverts," MPRA Paper 98211, University Library of Munich, Germany.
    14. Christou, Evangelos & Chatzigeorgiou, Chryssoula, 2019. "Experiential learning through industrial placement in hospitality education: The meat in the sandwich," MPRA Paper 98497, University Library of Munich, Germany.
    15. Salah, Marwa & Abou-Shouk, Mohamed A., 2019. "The effect of customer relationship management practices on airline customer loyalty," MPRA Paper 98032, University Library of Munich, Germany.
    16. Yang, Yang & Zhang, Carol X. & Rickly, Jillian M., 2021. "A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism1," Annals of Tourism Research, Elsevier, vol. 91(C).
    17. Gartner, Simone & Nicholson, Alexander & Christou, Eleftherios, 2020. "Tourism marketing and distribution through social media: Assessing business economic performance," MPRA Paper 99194, University Library of Munich, Germany.
    18. Christou, Evangelos & Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2018. "Destination branding and visitor loyalty: The case of agrotourism," MPRA Paper 98791, University Library of Munich, Germany.
    19. Daskalaki, Vasiliki V. & Voutsa, Maria C. & Boutsouki, Christina & Hatzithomas, Leonidas, 2020. "Service quality, visitor satisfaction and future behavior in the museum sector," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 3-8.
    20. Shang, Yunfeng & Zhu, Lingrou & Qian, Fangbin & Xie, Yani, 2023. "Role of green finance in renewable energy development in the tourism sector," Renewable Energy, Elsevier, vol. 206(C), pages 890-896.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:18:p:11611-:d:916166. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.