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Marketing information system utilization: An application of self-concept theory

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  • Schewe, Charles D.
  • Dillon, William R.

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  • Schewe, Charles D. & Dillon, William R., 1978. "Marketing information system utilization: An application of self-concept theory," Journal of Business Research, Elsevier, vol. 6(1), pages 67-79, January.
    • Handle: RePEc:eee:jbrese:v:6:y:1978:i:1:p:67-79
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    Cited by:

    1. Grimm, Pamela E., 2005. "Ab components' impact on brand preference," Journal of Business Research, Elsevier, vol. 58(4), pages 508-517, April.
    2. Oleg Gorbaniuk & Wiktor Razmus & Kasia Firlej & Agnieszka Lebiedowicz & Maciej Leszczyński, 2017. "Measuring corporate personality: A critical review and new insights," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 423-438, October.

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